High setup and upkeep costs
What are High setup and upkeep costs?
Customers devote substantial money or work to installing, configuring, operating or maintaining the available solution. They may already be active users.
How High setup and upkeep costs work
Reducing ownership work or upfront commitment can make adoption and continued use more attractive. Establish whose costs change and what work the alternative requires.
Case studies tagged with High setup and upkeep costs
Each link opens the passage tagged with this concept.
- AppFolio
- BigCommerce
- Cloudera
- CrowdStrike
- Fiserv
- Fortinet
- Freshworks
- HashiCorp
- HubSpot
- Kabbage
- Modernizing Medicine
- New Relic
- Nubank
- Okta
- OpenText
- Palo Alto Networks
- Plaid
- Practice Fusion
- Procore Technologies
- Rubrik
- Salesforce
- ServiceNow
- Shopify
- Shyp
- Snowflake
- Squarespace
- Stripe
- Tableau
- Ultimate Software
- Volusion
- Wesabe
- Wiz
- Workday
- Zendesk
- Zipcar
- Zscaler
The question to ask of a company
What must customers buy, configure or maintain, and how does that burden affect their buying decision?
Examples
- Salesforce: installed CRM required infrastructure and implementation.
- Workday: customized HR systems made upgrades expensive.
Who names it
| Author | What they call it / where it appears |
|---|---|
| Strategy Canon + | Editorial pattern label derived from the company entry studies |