Customers can change the product to fit how they work without programming (fields, rules, workflows, templates, layouts), where a named alternative needed custom code, a developer or an integrator. The changes carry through vendor upgrades instead of breaking them. The benefit is what the customer can change. How the vendor runs the product is Managed Service, and how it is built is Novel Architecture.
Every customer works slightly differently. When fitting the product means custom code, each change costs money, needs a specialist and makes the next upgrade a project. When customers can configure it themselves, it fits more of them, they keep adapting it as they change, and their configuration builds up inside the product.
From the win chains in Strategy Canon case studies: what the winner did, and what its rival did at the same step.
From file preparation to an open production platform
Rules software that the largest banks reconfigure without reprogramming
Also tagged: Shopify · Workday
| Author | What they call it / where it appears |
|---|---|
| Strategy Canon + | Editorial concept; the vernacular is "configure, don't customize" and "no-code configuration" |