athenahealth
Payer-rules knowledge moat
- What it did
- Largest payer-rules database (2016); 93% vs 70% first-pass (2007)
- Practice Fusion
- Sold to Allscripts for $100M in 2018 after $157M+ raised
Some defenses require a history of building assets. Neumann describes scale, collective organizational knowledge and system links as moats developed over time. Dierickx and Cool explain more specifically why accumulating assets can impede imitation and why substitutes can undermine that protection.
Benefit: productive know-how, trusted references or complementary capabilities. Barrier: catching up takes time, with diminishing returns to rushed investment. This explains how several moats form; elapsed time alone proves none.
From the win chains in Strategy Canon case studies: what the winner did, and what its rival did at the same step.
Payer-rules knowledge moat
Scale economies: fill the built network
Tutorial library owns developer search
Catch-up barrier: verified reach to most physicians
Also tagged: Certara · Confluent · Flatiron Health · Guardant Health · LiveRamp · Reddit · Tempus · Tripadvisor · ZoomInfo
| Form | Per | |
|---|---|---|
| Time compression diseconomies | Dierickx & Cool | Rushing accumulation raises its cost. |
| Asset mass efficiencies | Dierickx & Cool | Existing assets help build more. |
| Interconnected assets | Dierickx & Cool | Building one capability requires others. |
| Erosion and causal ambiguity | Dierickx & Cool | Assets decay; their causes may resist imitation. |
| Author | What they call it / where it appears |
|---|---|
| Neumann | Discussion of moats developed over time: scale, collective tacit knowledge and system links |
| Dierickx & Cool + | Asset stock accumulation; time compression diseconomies |