SC

Accumulated assets & catch-up barriers

What are Accumulated assets & catch-up barriers?

Some defenses require a history of building assets. Neumann describes scale, collective organizational knowledge and system links as moats developed over time. Dierickx and Cool explain more specifically why accumulating assets can impede imitation and why substitutes can undermine that protection.

How Accumulated assets & catch-up barriers work

Benefit: productive know-how, trusted references or complementary capabilities. Barrier: catching up takes time, with diminishing returns to rushed investment. This explains how several moats form; elapsed time alone proves none.

How companies won with Accumulated assets & catch-up barriers

From the win chains in Strategy Canon case studies: what the winner did, and what its rival did at the same step.

vs. Practice Fusion

athenahealth

Payer-rules knowledge moat

What it did
Largest payer-rules database (2016); 93% vs 70% first-pass (2007)
Practice Fusion
Sold to Allscripts for $100M in 2018 after $157M+ raised
Read the athenahealth case study →
vs. Shift Technologies

Carvana

Scale economies: fill the built network

What it did
Retail units 416k (2024) and 597k (2025) through existing plants
Shift Technologies
Never exceeded about 23,000 retail units a year
Read the Carvana case study →
vs. Linode

DigitalOcean

Tutorial library owns developer search

What it did
6,000 tutorials, 30,000 Q&As (2021); about 995,000 vs 47,000 estimated monthly organic visits (2026)
Linode
Paid program did not close the gap; a long-time customer used DO guides for his Linode (2022)
Read the DigitalOcean case study →
vs. Sermo

Doximity

Catch-up barrier: verified reach to most physicians

What it did
85% of physicians and 90% of new graduates registered (2026)
Sermo
Rebuilt as a paid survey panel (2013 on); Sermo never appears as a competitor in Doximity filings
Read the Doximity case study →

Also tagged: Certara · Confluent · Flatiron Health · Guardant Health · LiveRamp · Reddit · Tempus · Tripadvisor · ZoomInfo

The question to ask of a company

What must a rival accumulate, how long would it take, and could it buy or bypass that history?

Constituent forms

FormPer
Time compression diseconomiesDierickx & CoolRushing accumulation raises its cost.
Asset mass efficienciesDierickx & CoolExisting assets help build more.
Interconnected assetsDierickx & CoolBuilding one capability requires others.
Erosion and causal ambiguityDierickx & CoolAssets decay; their causes may resist imitation.

Who names it

AuthorWhat they call it / where it appears
NeumannDiscussion of moats developed over time: scale, collective tacit knowledge and system links
Dierickx & Cool +Asset stock accumulation; time compression diseconomies
Note. A cross-cutting foundation, not an eighth Helmer Power. Neumann supports the broad accumulation principle; the constituent mechanisms below are attributed to Dierickx and Cool. Attribute returns to the resulting defense and test against rivals that already possess similar assets.