vs. InVision
Figma
Everyone works in one live file
- What it did
- Multiplayer editing and review in the same file (2016), chosen against user opinion
- InVision
- Comments only; a four-year rebuild to own the file (V7, Studio) never shipped
End-to-End Workflow
What is End-to-End Workflow?
The company connects the steps of one customer job inside its offering, so work, data and context carry from one step to the next instead of being re-entered or handed across separate tools and vendors.
How End-to-End Workflow works
Shared context removes duplicate entry, handoffs and the gaps where work gets lost. A customer who adopts the product for one step finds the next step already there, and the more complete workflow becomes the default for the whole job.
How companies won with End-to-End Workflow
From the win chains in Strategy Canon case studies: what the winner did, and what its rival did at the same step.
vs. AGNT / eXp
Compass
Replace bonuses with an all-in-one agent platform
- What it did
- Over $2B invested in the platform (Reffkin, Jan 2026)
- AGNT / eXp
- Keeps agents with revenue share and stock rather than proprietary software
vs. Practice Fusion
athenahealth
Software plus back-office work on one instance
- What it did
- athenaCollector (2000): web software, rules database and claims staff as one service
- Practice Fusion
- EHR only; billing handed to partners (Kareo, then three billing firms by 2013)
vs. Shift Technologies
Carvana
The whole purchase online, with Carvana owning the loan and every step
- What it did
- Atlanta launch (Jan 2013): pick, finance, buy and schedule delivery in 30 minutes, with 360-degree photos showing every flaw and a 7-day return
- Shift Technologies
- Built around staffed home test drives, with loans from third-party lenders for a fee and mostly third-party transport
Also tagged: Adobe · Appian · Blue Apron · Braze · Brex · Datadog · Dayforce · Dynatrace · Epic Systems · GitLab · Global-e · Greenhouse · Hims & Hers · HubSpot · Iterable · Materialise · Modernizing Medicine · OpenTable · Parse · Paylocity · Practice Fusion · PTC · ServiceTitan · Shyp · Sprinklr · Sprout Social · Toast · Uber · Weave Communications · Xero · Zendesk
The question to ask of a company
What is the customer's job, which of its steps does the offering connect, what did customers use before for those steps, and what evidence shows they used the connected steps together?
Who names it
| Author | What they call it / where it appears |
|---|---|
| Dave Yuan + | Workflow gravity: follow the workflow |
| First Round Review + | Product completeness; complementary workflows |
Note. One job, several connected steps. Separate products for other jobs sold to the same customer are Multi-Product. Payments inside the workflow are Embedded Finance. When the company performs the work itself, use Managed Service or Tech-Enabled Services. Replaces All in One Solution (retired September 2026).