SC

Strategy Canon

Castlight Health: sourced choices

6 product and go-to-market choices, oldest first. Back to the case study

  1. 2014-12-31Product · Price search Employees could search healthcare provider price information. CA1
  2. 2014-12-31Go_To_Market · Employer buyer Castlight sold to self-insured employers. CA1
  3. 2017-04-03Product · Engagement Jiff added engagement and reward capabilities. CA2
  4. 2017-04-03Go_To_Market · Portfolio acquisition The Jiff transaction expanded the employer-benefits offer. CA2
  5. 2020-12-31Product · Navigation The later offer included benefit navigation and personal assistance. CA3
  6. 2022-02-17Go_To_Market · Completed sale Vera completed the acquisition at $2.05 per share. CA5