MoviePass: sourced choices
16 product and go-to-market choices, oldest first. Back to the case study
- 2011Product · Cinema subscription The service sold recurring access to cinema admissions. MP3
- 2016Go_To_Market · Earlier price range Before the price cut, the service charged materially higher monthly prices. MP3
- 2017Product · Admission allowance The $9.95 plan advertised approximately one standard film admission a day. MP1
- 2017Product · Payment mechanism Members used a MoviePass payment card to obtain theater tickets. MP1
- 2017Product · Mobile check-in The service used an application for selecting screenings and checking in. MP1
- 2017Go_To_Market · Monthly fee MoviePass introduced the $9.95 monthly offer. MP1
- 2017Go_To_Market · Promotion dispute Spikes recalled agreeing to a limited promotion rather than an indefinite low price. MP3
- 2017Go_To_Market · Profitability claims Management claimed the plan could break even on subscriptions; the later criminal record describes that representation as false. MP4
- 2017Go_To_Market · Data revenue claims Management claimed data monetization capabilities that the later criminal record says it did not possess. MP4
- 2017Go_To_Market · Majority acquisition Helios and Matheson bought a majority interest in the service. MP3
- 2018Product · Password disruption The FTC alleged that account passwords were invalidated to impede use. MP1
- 2018Product · Ticket verification The FTC alleged that ticket-verification requirements obstructed some customers. MP1
- 2018Product · Access limits The FTC alleged that certain subscribers were prevented from using the service. MP1
- 2018Go_To_Market · Other revenue claims Management represented that non-subscription revenue could make the service self-sufficient. MP4
- 2019Product · Service closure The original service ceased operations in September 2019. MP3
- 2021Go_To_Market · Asset repurchase Spikes acquired assets of the failed business before a later relaunch. MP3