Shift Technologies: sourced choices

23 product and go-to-market choices, oldest first. Back to the case study

2020-06-29Product · At-home test drive Buyers could request a concierge test drive at home or work before purchasing. SH6
2020-06-29Product · Return guarantee Shift offered a seven-day return guarantee. SH6
2022-08-11Go_To_Market · Merger route Shift entered an agreement to merge with CarLotz in August 2022. SH4
2023-02-02Go_To_Market · East Coast reversal Shift announced withdrawal from its East Coast presence to concentrate on its West Coast business. SH8
2023-03Product · Transaction design Shift combined online and in-person steps in a single vehicle purchase process. SH1
2023-03Product · Inventory ownership The retail model included purchasing vehicles for resale. SH1
2023-03Product · Reconditioning Shift inspected and reconditioned vehicles. SH1
2023-03Product · Price presentation It offered no-haggle vehicle pricing. SH1
2023-03Product · Seller quote Sellers could obtain an online quote using Shift’s pricing system. SH1
2023-03Product · Seller transfer The seller process included electronic contracts and ACH payment. SH1
2023-03Product · Financing Third-party financing was available through the purchase process. SH1
2023-03Product · Budget search Prequalified shoppers could filter inventory against their financing budget. SH1
2023-03Product · Add-on products The company sold vehicle service contracts, GAP coverage and tire-and-wheel protection. SH1
2023-03Product · Local service The remaining market offer included vehicle service and maintenance. SH1
2023-03Go_To_Market · Search acquisition Shift used paid search marketing. SH1
2023-03Go_To_Market · Social acquisition Shift used paid social advertising. SH1
2023-03Go_To_Market · Organic acquisition The company used search engine optimization. SH1
2023-03Go_To_Market · Referral channels Its channels included affiliates and third-party automotive leads. SH1
2023-03Go_To_Market · Funnel priority The restructuring shifted marketing toward lower-funnel demand and improved economics. SH1
2023-03Go_To_Market · Supply acquisition Marketing sought vehicle sellers as well as vehicle buyers. SH1
2023-03Go_To_Market · Geographic scope By the filing, the business had narrowed to three markets in California and Oregon. SH1
2023-03Go_To_Market · Value inventory The company emphasized older, higher-mileage vehicles as part of its value proposition. SH1
2023-03Go_To_Market · Runway objective The filing describes the completed CarLotz merger as adding cash to the business. SH1