SC

Strategy Canon

Instacart: sourced choices

28 product and go-to-market choices, oldest first. Back to the case study

  1. 2012Product · Store-based picking Use local grocery stores as the inventory source for customer orders. IC3
  2. 2013-06Product · One-hour delivery Offer one-hour, two-hour and same-day delivery windows. IC17
  3. 2013-06Product · Shopper selection Screen personal shoppers for responsibility and attention to grocery selection. IC17
  4. 2014Go_To_Market · Whole Foods partnership Sign a partnership with Whole Foods. IC8
  5. 2014Go_To_Market · First contract economics Accept a one-year Whole Foods deal to demonstrate the service despite poor economics. IC2
  6. 2017Go_To_Market · Retail CEO outreach Pursue large retailer partnerships after Amazon announced its Whole Foods purchase. IC2
  7. 2017Go_To_Market · Small-city expansion Expand into smaller cities required by national grocery partners. IC2
  8. 2017Go_To_Market · Membership push Increase membership efforts as part of the response to Amazon buying Whole Foods. IC2
  9. 2018-10Product · Shopper logistics app Build shopper dispatch, routing, batching and local supply-demand matching tools. IC3
  10. 2018-10Go_To_Market · Brand advertising Offer advertising units and return-on-spend tools to grocery brands. IC3
  11. 2018-12Go_To_Market · Whole Foods exit Begin winding down in-store shopping operations at Whole Foods. IC8
  12. 2022-03Product · Retailer storefronts Offer grocers technology for their own branded e-commerce storefronts. IC6
  13. 2022-03Product · Carrot Insights Provide dashboards for order volumes, out-of-stocks and customer buying trends. IC6
  14. 2022-03Product · Flexible fulfillment Offer fulfillment from stores or warehouses across multiple delivery windows. IC6
  15. 2022-03Product · Carrot Warehouses Announce nano-fulfillment operations and ultrafast pilots for Publix. IC6
  16. 2022-03Go_To_Market · Retailer ad sharing Offer Carrot Ads with retailer revenue-sharing models. IC6
  17. 2023-07Product · Inventory badges Display low-stock and many-in-stock badges to help customers choose items. IC7
  18. 2023-07Product · Scarce-item request Offer a Request button for items with low predicted availability. IC7
  19. 2023-07Product · Availability learning Use shopper found/not-found reports to inform inventory predictions. IC7
  20. 2023-08Product · SNAP payment Accept EBT SNAP payments through participating retailer banners. IC1
  21. 2023-08Product · Caper carts Offer computer-vision shopping carts for use inside retailer stores. IC1
  22. 2023-08Product · FoodStorm Offer software for grocery order-ahead and catering. IC1
  23. 2023-08Go_To_Market · Subscription packaging Offer Instacart+ at $99 per year or $9.99 per month with fee benefits. IC1
  24. 2023-08Go_To_Market · Consumer acquisition Use paid marketing, customer promotions and organic word of mouth to acquire customers. IC1
  25. 2025Go_To_Market · Price parity Work with retailers to offer marketplace prices at parity with in-store prices. IC12
  26. 2025Go_To_Market · Loyalty integrations Deepen integrations with retailer loyalty programs and weekly flyers. IC12
  27. 2025-04Go_To_Market · Uber advertising distribution Make Carrot Ads available for US grocery and retail advertisers on Uber Eats. IC14
  28. 2026-06Product · Inventory acquisition Acquire Arpalus for grocery inventory intelligence technology. IC13