SC

Strategy Canon

Anthropic: sourced choices

20 product and go-to-market choices, oldest first. Back to the case study

  1. 2023-05-11Product · Long context Anthropic introduced a 100,000-token context window. AN5
  2. 2023-05-11Product · Document tasks The announcement described processing substantial documents within one context. AN5
  3. 2023-09-25Product · Cloud model access The Amazon partnership provided access through Bedrock. AN6
  4. 2023-09-25Go_To_Market · Amazon investment Amazon committed investment as part of the strategic collaboration. AN6
  5. 2023-09-25Go_To_Market · Cloud procurement route Bedrock made Claude available within AWS customer relationships. AN6
  6. 2024-06-21Product · Claude 3.5 Sonnet The company released a new model with improved reported capability and speed. AN7
  7. 2024-06-21Product · Artifacts Generated material could appear in a separate workspace alongside conversation. AN7
  8. 2024-06-21Product · Direct API The model was available through Anthropic's API. AN7
  9. 2024-06-21Product · Multiple clouds The launch included Amazon Bedrock and Google Cloud Vertex AI availability. AN7
  10. 2024-06-21Go_To_Market · Token pricing Claude 3.5 Sonnet was offered at $3 per million input tokens and $15 per million output tokens. AN7
  11. 2024-06-21Go_To_Market · Free and paid access The model was available to free users with higher limits for paid Pro and Team users. AN7
  12. 2025-03-03Go_To_Market · Named business use The funding announcement named customers and applications using Claude. AN2
  13. 2025-05-22Product · Claude Code availability Claude Code became generally available after research preview. AN8
  14. 2025-05-22Product · Developer integration Claude Code supported integrations with VS Code and JetBrains and background work through GitHub Actions. AN8
  15. 2025-05-22Product · Tool capabilities The launch added API features for longer and more capable agent workflows. AN8
  16. 2025-09-02Go_To_Market · Reported business adoption Anthropic reported more than 300,000 business customers. AN1
  17. 2025-09-02Go_To_Market · Run-rate revenue The company reported revenue run rate rising from about $1 billion at the start of 2025 to more than $5 billion in August. AN1
  18. 2025-09-02Go_To_Market · Code revenue run rate Anthropic reported more than $500 million of Claude Code run-rate revenue. AN1
  19. 2025-09-02Go_To_Market · Investor introductions Salesforce Ventures described introductions and events connecting Anthropic with enterprise buyers. AN3
  20. 2026-01Go_To_Market · Outside enterprise survey A survey of 100 large enterprises reported rising Anthropic use and highlighted coding and analysis workloads. AN4