SC

Strategy Canon

AGNT / eXp: sourced choices

20 product and go-to-market choices, oldest first. Back to the case study

  1. 2019-06Product · Office model eXp offered a virtual brokerage rather than a conventional branch-office network. AG6
  2. 2024-12-17Go_To_Market · Team recruitment eXp recruited Kris Caldwell’s 30-agent team from Compass. AG11
  3. 2025-02-20Product · Virtual workspace The filing says staff and agents migrated to the web-based FrameVR workspace during 2024. AG1
  4. 2025-02-20Product · Agent support The company expanded multilingual agent care support. AG1
  5. 2025-02-20Product · Training eXp supplied on-demand agent courses and structured onboarding programs. AG1
  6. 2025-02-20Product · Referral tooling The company launched a Global Agent Referral Program during 2024. AG1
  7. 2025-02-20Go_To_Market · Sponsor qualification The filing ties revenue-share eligibility to qualifying productive agents attracted by a sponsor. AG1
  8. 2025-02-20Go_To_Market · Equity incentive Agents can earn stock awards for production and agent-attraction milestones. AG1
  9. 2025-02-20Go_To_Market · Commission-to-equity option Eligible agents can elect to receive 5% of commission in discounted company stock. AG1
  10. 2026-09-22Product · Team site The CORE team add-on includes a team website. AG5
  11. 2026-09-22Product · Listing feeds The team add-on describes support for three MLS feeds. AG5
  12. 2026-09-22Product · Team administration The add-on includes team CRM administration and permissions. AG5
  13. 2026-09-22Product · Earnings visibility Agents can inspect revenue-share information through the my eXp dashboard. AG4
  14. 2026-09-22Product · Mentorship The current offer includes a mentorship arrangement for the first three transactions of participating new agents. AG3
  15. 2026-09-22Go_To_Market · Commission split The current US disclosure lists an 80/20 agent-company commission split before the cap. AG3
  16. 2026-09-22Go_To_Market · Commission cap The current US disclosure lists a $16,000 annual cap on the company commission contribution, with transaction fees still applicable. AG3
  17. 2026-09-22Go_To_Market · Recurring fee The current US disclosure lists an $85 monthly cloud brokerage fee. AG3
  18. 2026-09-22Go_To_Market · Transaction fees The disclosure lists broker-review and risk-management fees in addition to the split. AG3
  19. 2026-09-22Go_To_Market · Recruitment incentive eXp redistributes a portion of company commission revenue through its agent revenue-share program. AG3
  20. 2026-09-22Go_To_Market · Add-on monetization The CORE team add-on carries an additional fee. AG5