SC

Strategy Canon

Wiz: sourced choices

20 product and go-to-market choices, oldest first. Back to the case study

  1. 2020Product · Problem selection The founders changed their initial network-security focus after discussions with CISOs. WZ2
  2. 2020Product · Risk visualization The team developed a graph showing relationships among resources and security issues. WZ2
  3. 2020Go_To_Market · Customer discovery The founders used their existing security contacts to arrange CISO meetings. WZ2
  4. 2020Go_To_Market · Technical selling Early engineers joined customer discussions alongside the founders. WZ2
  5. 2021Go_To_Market · Investor introductions Rappaport asked Sequoia for introductions and help closing major enterprise accounts. WZ2
  6. 2021Go_To_Market · Sales geography The Israel-based team held sales calls with US prospects at night. WZ2
  7. 2023Go_To_Market · Events Wiz used a themed booth at AWS re:Invent. WZ1
  8. 2024Product · Deployment Wiz used agentless scanning after a customer granted cloud permissions. WZ1
  9. 2024Product · Cloud coverage The product supported environments across cloud providers. WZ1
  10. 2024Go_To_Market · Enterprise leadership Wiz hired former Zscaler executive Dali Rajic as president and chief operating officer. WZ1
  11. 2024Go_To_Market · Brand presentation Wiz used an approachable visual identity in its security marketing. WZ1
  12. 2024Go_To_Market · Research publishing Wiz published cloud vulnerability findings after responsible disclosure. WZ1
  13. 2026-03-11Product · Post-acquisition availability Google said Wiz would continue supporting all major cloud platforms. WZ4
  14. 2026-03-11Go_To_Market · Brand continuity Google said Wiz would retain its brand after the acquisition. WZ4
  15. 2026-10-05Product · Vulnerability discovery Colgate used the proof of concept to find previously unseen misconfigurations and vulnerabilities. WZ3
  16. 2026-10-05Product · Prioritization Colgate used the Security Graph to prioritize combinations of risks. WZ3
  17. 2026-10-05Product · Remediation integration Colgate integrated Wiz with Splunk SOAR and ticketing processes. WZ3
  18. 2026-10-05Product · Data platforms Colgate used a Snowflake connector to inspect permissions and configurations. WZ3
  19. 2026-10-05Product · Infrastructure as code Wiz adapted its Snowflake connector to Colgate’s requested Terraform workflow. WZ3
  20. 2026-10-05Go_To_Market · Proof of concept Colgate evaluated Wiz against its own cloud environment before broader use. WZ3