SC

Strategy Canon

Wesabe: sourced choices

22 product and go-to-market choices, oldest first. Back to the case study

  1. 2006Product · Data import The initial service used its own upload approach rather than outsourcing account aggregation to Yodlee. WE2
  2. 2006Product · Categorization Users did work to organize transactions; the founder later acknowledged that this delayed the first useful result. WE2
  3. 2006Go_To_Market · Entry timing Wesabe entered before Mint's September 2007 public launch. WE2
  4. 2006-11Product · Launch Wesabe opened its personal-finance service to the public in November 2006. WE6
  5. 2006-11Product · Community Members could exchange practical spending advice through the site. WE6
  6. 2006-12Product · Data control Wesabe promoted users' ability to export and delete their financial data. WE7
  7. 2006-12Go_To_Market · Founder support Co-founder Jason Knight made a phone number available for customer contact. WE7
  8. 2006-12Go_To_Market · Feedback Marc Hedlund described reading customer support email as part of product work. WE7
  9. 2007Go_To_Market · Audience The founder described difficulty converting the early lead into Mint's pace of adoption. WE2
  10. 2008Go_To_Market · Revenue timing Hedlund said revenue generation began in late 2008. WE2
  11. 2008-02-06Product · Automatic preview An invitation preview added automatic account updates without a downloaded client. WE4
  12. 2008-02-06Product · Coverage Wesabe said the preview covered more than 75 percent of accounts already on the service. WE4
  13. 2008-02-06Go_To_Market · Customer requests Members asked for easier ongoing updates after becoming comfortable with the service. WE4
  14. 2008-04-23Product · General release The automatic uploader launched with coverage of nearly 90 percent of existing accounts, according to the company. WE5
  15. 2008-04-23Product · Credential handling Supported accounts could be configured once; Wesabe retained direct control of the import process. WE5
  16. 2008-04-23Product · Alternative import paths Desktop, Firefox and manual upload methods remained available. WE5
  17. 2008-04-23Go_To_Market · Choice of onboarding Wesabe preserved credential-free entry paths alongside automatic imports. WE5
  18. 2009Go_To_Market · Bank channel Springboard offered Wesabe tools to banks and credit unions. WE8
  19. 2009Go_To_Market · Self-service institution sales Institutions could obtain pricing, sign up and configure Springboard online. WE8
  20. 2009-11Go_To_Market · Funding limit Hedlund said investor funds ran out in November 2009 and subsequent operations relied on revenue. WE2
  21. 2010-07-31Product · Exit support The shutdown notice offered data export and open-source software while ending hosted account tools. WE8
  22. 2010-07-31Go_To_Market · Service boundary The account tools closed while low-cost discussion groups were intended to remain available. WE8