SC

Strategy Canon

Volusion: sourced choices

24 product and go-to-market choices, oldest first. Back to the case study

  1. 2009-01-22Product · Hosting Volusion offered hosted ecommerce software. VO5
  2. 2009-01-22Product · Store design The offer included storefront templates and design tools. VO5
  3. 2009-01-22Product · Store administration Merchants could manage content and orders within the service. VO5
  4. 2009-01-22Go_To_Market · Trial The company offered a 14-day trial. VO5
  5. 2009-01-22Go_To_Market · Subscription pricing The founder described monthly plans from $29 to $197. VO5
  6. 2017-05-12Product · Content editing Volusion announced a drag-and-drop Content Builder. VO2
  7. 2017-05-12Product · Security Its update included sitewide HTTPS. VO2
  8. 2017-05-12Product · Themes The company announced more than 20 responsive themes. VO2
  9. 2017-05-12Product · Checkout The update included revised product pages and checkout. VO2
  10. 2017-05-12Product · Platform transition V2 was a new platform and did not yet have full feature parity with the original version. VO2
  11. 2017-05-12Product · Migration The founder described a planned optional, free migration to V2. VO2
  12. 2017-05-12Go_To_Market · Theme monetization Volusion offered free themes and premium themes priced at $225. VO2
  13. 2017-07-15Product · Payments and shipping The founder identified Shippo, PayPal and Stripe as V2 integrations already available. VO3
  14. 2017-07-15Go_To_Market · Merchant services Its marketing services covered SEO, paid search, social media and comparison shopping engines. VO3
  15. 2017-07-15Go_To_Market · Onboarding goal The founder described first-sale coaching as an onboarding priority, rather than reporting a measured improvement. VO3
  16. 2017-10-24Product · Merchant mobility V2 supported store administration on mobile devices as well as the web. VO1
  17. 2017-10-24Go_To_Market · Customer focus The founder said the company had refocused on smaller ecommerce businesses after selling Mozu. VO1
  18. 2017-10-24Go_To_Market · Target ceiling The founder described the target as merchants with annual revenue up to $50 million. VO1
  19. 2017-10-24Go_To_Market · V2 pricing The interview described V2 plans from $15 to $135 per month. VO1
  20. 2020-08-07Product · VOLT development Volusion described VOLT as a platform still being prepared for introduction; the statement does not establish deployment. VO4
  21. 2026-09-22Product · Entry-plan limits The current Personal plan lists 100 products and one staff account. VO6
  22. 2026-09-22Go_To_Market · Pricing tiers The current page lists Personal at $35, Professional at $79 and Business at $299 per month, plus custom Prime pricing. VO6
  23. 2026-09-22Go_To_Market · Expansion pricing Plan eligibility uses trailing 12-month gross merchandise volume. VO6
  24. 2026-09-22Go_To_Market · Support packaging The Personal plan lists chat and email support. VO6