SC

Strategy Canon

Visa: sourced choices

15 product and go-to-market choices, oldest first. Back to the case study

  1. 1958Product · General-purpose card Bank of America launched BankAmericard in California. VI1
  2. 1966Go_To_Market · Bank licensing Bank of America began licensing BankAmericard to other banks. VI1
  3. 1970Go_To_Market · Member ownership BankAmericard became a separate bank-owned organization. VI1
  4. 2025Product · Authorization VisaNet routes transactions for authorization. VI3
  5. 2025Product · Settlement Visa provides clearing and settlement between participating financial institutions. VI3
  6. 2025Product · Credit allocation Visa does not issue cards or extend consumer credit. VI3
  7. 2025Product · Tokenization Visa provides tokens that replace sensitive payment account details in digital payment use. VI3
  8. 2025Product · Risk services Visa sells risk and fraud-related services to network customers. VI3
  9. 2025Product · Money movement Visa Direct supports transfers beyond traditional purchase transactions. VI3
  10. 2025Product · Developer integration Visa exposes payment capabilities through APIs. VI3
  11. 2025Go_To_Market · Issuing institutions Financial institutions issue Visa-branded cards to their customers. VI3
  12. 2025Go_To_Market · Client incentives Visa pays incentives under customer contracts, recorded as a reduction of revenue. VI3
  13. 2025Go_To_Market · Acquiring institutions Acquirers connect merchants to payment acceptance. VI3
  14. 2025Go_To_Market · Network charges Visa charges for network-related services and processing. VI3
  15. 2025Go_To_Market · Adjacent sales Visa sells value-added services to existing and additional customers. VI3