SC

Strategy Canon

Tableau: sourced choices

22 product and go-to-market choices, oldest first. Back to the case study

  1. 2003Product · Visual query design The company developed visual analysis technology translating users’ actions into database queries. TA1
  2. 2010Go_To_Market · Small initial purchase Chabot described selling an initial single copy at about $1,000 instead of requiring an enterprise commitment. TA3
  3. 2010Go_To_Market · Product scope choice Chabot rejected becoming only a visualization layer for large BI suppliers. TA4
  4. 2013-05Product · Desktop authoring Tableau Desktop let users create analyses and interactive dashboards. TA1
  5. 2013-05Product · Existing data Connectors accessed established databases and other organizational data sources. TA1
  6. 2013-05Product · Live or extracted data Users could work with live connections or in-memory data extracts. TA1
  7. 2013-05Product · Shared analysis Tableau Server published analyses for browser-based access. TA1
  8. 2013-05Product · Mobile consumption Server supported access to shared views on mobile devices. TA1
  9. 2013-05Product · Public publishing Tableau Public supported sharing public data visualizations online. TA1
  10. 2013-05Product · Community resources Forums, knowledge bases and user groups supported learning and feedback. TA1
  11. 2013-05Go_To_Market · Working trial Prospects could download a fully functional trial before purchasing. TA1
  12. 2013-05Go_To_Market · No minimum purchase The pricing model permitted small initial deployments without a minimum purchase requirement. TA1
  13. 2013-05Go_To_Market · Account expansion Sales teams expanded accounts after an initial trial or purchase. TA1
  14. 2013-05Go_To_Market · Inside sales Regional inside sales teams qualified and managed accounts internationally. TA1
  15. 2013-05Go_To_Market · Field sales Field sellers and technical sales staff supported large enterprise accounts. TA1
  16. 2013-05Go_To_Market · Renewals A dedicated customer success team supported contract renewals. TA1
  17. 2013-05Go_To_Market · Training Free on-demand training, webinars and paid or assisted training helped adoption. TA1
  18. 2013-05Go_To_Market · Public demonstrations Marketing used live demonstrations and Tableau Public to show the product in use. TA1
  19. 2013-05Go_To_Market · Partners Technology vendors, resellers, OEMs and independent software vendors extended sales and service coverage. TA1
  20. 2013-05Go_To_Market · Customer events Annual conferences and local groups connected users with training, developers and peers. TA1
  21. 2017-10Product · Data preparation direction The company demonstrated Maestro to extend visual work into data preparation; the reviewed account described beta-stage tools. TA6
  22. 2017-10Product · Performance and governance direction Hyper, data lineage and certification were presented as ways to address performance and governance needs; field impact was not yet established. TA6