SC

Strategy Canon

Stripe: sourced choices

20 product and go-to-market choices, oldest first. Back to the case study

  1. 2012Product · Integration Stripe exposed card charging through an API. ST1
  2. 2012Product · Checkout Developers could keep the payment experience on their own websites. ST1
  3. 2012Product · Onboarding An online signup replaced a separate merchant-account application for the user. ST1
  4. 2012Product · Settlement The early product added transfers of collected money to the merchant’s bank account. ST1
  5. 2012Go_To_Market · Initial user Stripe initially addressed developers building internet businesses. ST1
  6. 2012Go_To_Market · Referrals Early developers recommended Stripe to other developers. ST1
  7. 2013-07Go_To_Market · Installation The founders installed Stripe for willing early users themselves. ST3
  8. 2026-02-24Product · Revenue suite Stripe’s Revenue suite includes Billing, Invoicing and Tax. ST6
  9. 2026-02-24Go_To_Market · Enterprise Stripe reported adoption among 90% of Dow Jones Industrial Average companies. ST6
  10. 2026-02-24Go_To_Market · Startup formation Stripe Atlas offered business incorporation services. ST6
  11. 2026-02-24Go_To_Market · Capital Stripe announced employee liquidity through a tender offer at a $159 billion valuation. ST6
  12. 2026-10-06Product · Platform payments Connect supports onboarding a platform’s connected merchant accounts. ST4
  13. 2026-10-06Product · Money movement Connect handles payments and payouts among platform participants. ST4
  14. 2026-10-06Product · Risk Connect offers managed risk responsibilities to platforms. ST4
  15. 2026-10-06Product · Billing Intercom moved new products and pricing to Stripe Billing. ST5
  16. 2026-10-06Product · Migration Intercom migrated existing customers through a staged billing implementation. ST5
  17. 2026-10-06Go_To_Market · Distribution Connect lets software platforms offer payments to their merchants. ST4
  18. 2026-10-06Go_To_Market · Monetization Platforms can earn revenue from the payments they offer through Connect. ST4
  19. 2026-10-06Go_To_Market · Implementation Stripe professional services assessed Intercom’s billing requirements before migration. ST5
  20. 2026-10-06Go_To_Market · Buyer scope Intercom’s implementation included product, engineering and accounting stakeholders. ST5