Stitch Fix: sourced choices
16 product and go-to-market choices, oldest first. Back to the case study
- 2011Product · Manual entry Lake began by personally selecting and sending clothing to early clients. SF4
- 2017-11-06Product · Profile Clients supplied size, style and budget preferences. SF1
- 2017-11-06Product · Selection system Algorithms informed selections made by human stylists. SF1
- 2017-11-06Product · Home evaluation Clients kept desired items and returned the others. SF1
- 2017-11-06Product · Feedback Client feedback informed future recommendations. SF1
- 2017-11-06Product · Inventory Stitch Fix bought and managed merchandise inventory. SF1
- 2017-11-06Go_To_Market · Styling fee The $20 styling fee credited against purchased merchandise. SF1
- 2017-11-06Go_To_Market · Basket incentive Keeping all items in a Fix earned a 25% discount. SF1
- 2017-11-06Go_To_Market · Scheduling Clients could request Fixes without a required subscription. SF1
- 2017-11-06Go_To_Market · Segment expansion The service expanded from women’s apparel into men’s apparel. SF1
- 2017-11-06Go_To_Market · Acquisition Stitch Fix used referrals and paid marketing. SF1
- 2023Go_To_Market · Geographic retreat Stitch Fix ceased its UK operations during the first quarter of fiscal 2024. SF2
- 2026Product · Freestyle Customers could buy directly from personalized online recommendations. SF2
- 2026Product · Onboarding The service used a style quiz and personalized StyleFile. SF2
- 2026Go_To_Market · Two purchase routes The company operated both Fix shipments and Freestyle direct buying. SF2
- 2026Go_To_Market · Recovery focus The company emphasized client experience and assortment during its transformation. SF3