SC

Strategy Canon

Shyp: sourced choices

21 product and go-to-market choices, oldest first. Back to the case study

  1. 2014Product · Consumer offer Shyp let customers request parcel pickup through a smartphone. SH1
  2. 2014Go_To_Market · Initial segment The public launch primarily pursued consumers who disliked shipping work. SH1
  3. 2015Go_To_Market · Financed expansion Venture capital supported a service that eventually operated in five metropolitan areas. SH2
  4. 2016Go_To_Market · Segment change Shyp began focusing on small businesses but retained some unprofitable consumer activities. SH1
  5. 2016-03-15Product · Pickup promise The eBay offer advertised pickup within 20 minutes in supported markets. SH4
  6. 2016-03-15Product · Packaging Shyp professionally packed collected items before carrier handoff. SH4
  7. 2016-03-15Product · Carrier comparison The service compared carrier rates for the seller. SH4
  8. 2016-03-15Product · Marketplace connection Linking an eBay account imported a feed of recently sold items. SH4
  9. 2016-03-15Product · Shipment selection A seller could select sold items and request a pickup from that feed. SH4
  10. 2016-03-15Product · Status updates The integration marked an item shipped and notified the buyer. SH4
  11. 2016-03-15Product · Tracking Sellers received tracking information after pickup. SH4
  12. 2016-03-15Go_To_Market · Partner channel The eBay integration expanded to Los Angeles after pilots in New York, Chicago and San Francisco. SH4
  13. 2016-03-15Go_To_Market · Promotion Pickup and packaging fees were waived for eBay sellers through June 30. SH4
  14. 2016-03-15Go_To_Market · Repeat use The partner release reported a 53 percent repeat-use rate among sellers who tried the service, without a cohort window. SH4
  15. 2016-03-23Product · Scheduling Shyp introduced scheduled pickups as part of its operating changes. SH7
  16. 2016-03-23Product · Packaging price Packaging fees became separate from the earlier bundled pickup offer. SH7
  17. 2016-03-23Go_To_Market · Resource allocation Shyp suspended Miami operations and reduced staff while shifting resources toward profitability. SH7
  18. 2016-03-23Go_To_Market · Cost claim Gibbon said the revised model had cut San Francisco operating costs by more than half; no audited basis was supplied. SH7
  19. 2017Go_To_Market · Narrower footprint The company concentrated on San Francisco and business customers. SH1
  20. 2018Product · Higher-volume offer A product for higher-volume shippers was still in beta before closure; it was not a broadly launched business. SH2
  21. 2018-03-27Go_To_Market · Shutdown Gibbon announced immediate closure after the company exhausted its remaining runway. SH1