SC

Strategy Canon

Roblox: sourced choices

20 product and go-to-market choices, oldest first. Back to the case study

  1. 2006Product · Creation and play Roblox launched a service combining building, sharing and play. RB4
  2. 2011Go_To_Market · Free access Roblox used a free-to-play offer. RB4
  3. 2011Go_To_Market · Subscriptions Premium subscriptions supported monetization. RB4
  4. 2011Go_To_Market · Purchase decision Baszucki described parents paying after children spent time building and playing. RB4
  5. 2020Product · Creator tools Roblox Studio provided a development environment for creators. RB1
  6. 2020Product · Player software Roblox Client enabled users to explore and play experiences. RB1
  7. 2020Product · Hosting Roblox Cloud provided infrastructure for the platform. RB1
  8. 2020Product · Identity A player could use an avatar across experiences. RB1
  9. 2020Product · Social connections Players maintained friends and social connections on the platform. RB1
  10. 2020Product · Virtual currency Robux could be spent on experiences and virtual items. RB1
  11. 2020Product · Creation resources Creators could use shared assets and development tools. RB1
  12. 2020Product · Cross-device access Players could access Roblox on multiple device types. RB1
  13. 2020Product · Safety systems The platform used filtering and moderation to support safety. RB1
  14. 2020Go_To_Market · Creator distribution Creators published experiences to the existing Roblox audience. RB1
  15. 2020Go_To_Market · Creator payment Developer Exchange allowed eligible creators to convert earned Robux into money. RB1
  16. 2020Go_To_Market · Virtual item sales Users purchased virtual items using Robux. RB1
  17. 2020Go_To_Market · Mobile distribution Mobile app stores distributed Roblox and collected payment fees. RB1
  18. 2020Go_To_Market · Direct distribution Users could access Roblox through its own website. RB1
  19. 2020Go_To_Market · Social acquisition Friends invited one another to play together. RB1
  20. 2020Go_To_Market · Developer community Roblox supported a community of developers creating for the platform. RB1