SC

Strategy Canon

Revel Systems: sourced choices

20 product and go-to-market choices, oldest first. Back to the case study

  1. 2012Product · iPad point of sale Revel offered a point-of-sale application on Apple mobile devices. RV7
  2. 2012Product · Local application and cloud The early customer account described a local iPad application combined with cloud software. RV7
  3. 2012Product · Multi-location use The announced BBI relationship targeted franchised stores and multiple locations. RV7
  4. 2012Go_To_Market · Franchise relationship BBI selected Revel for a planned rollout across its franchise network. RV7
  5. 2012Go_To_Market · Customer rationale BBI's executive cited checkout, remote management and operating benefits. RV7
  6. 2014Go_To_Market · QuickBooks distribution offer Intuit positioned the combined product within its existing QuickBooks ecosystem. RV4
  7. 2014Go_To_Market · New and existing customers The announced integration was intended for both existing and new QuickBooks Online customers. RV4
  8. 2014-11-18Product · Accounting integration plan Intuit announced automatic synchronization of sales and related data with QuickBooks Online for an early-2015 offering. RV4
  9. 2014-11-18Product · Offline mode offer The announced product included an Always On mode intended to keep accepting transactions during internet disruption. RV4
  10. 2014-11-18Product · Remote operations The offering described remote access to sales, inventory, staffing and payroll information. RV4
  11. 2014-11-18Product · Inventory reporting The announced integration included inventory and detailed sales reporting. RV4
  12. 2015Product · Merchant-focused design Falzone described designing around restaurant owners' complaints about older systems. RV5
  13. 2015Go_To_Market · Customer discovery The founder recounted talking to merchants before settling on the point-of-sale opportunity. RV5
  14. 2015Go_To_Market · Named deployments The interview identified customers including Smoothie King and Sonos. RV5
  15. 2024Product · Enterprise POS capability Shift4 described Revel as an enterprise point-of-sale platform. RV2
  16. 2024Product · Installed merchant base The acquisition coverage reported approximately 18,000 merchant locations. RV6
  17. 2024Go_To_Market · Payment opportunity Shift4 estimated a $17 billion payment-volume opportunity in Revel's base. RV6
  18. 2024Go_To_Market · Buyer monetization thesis Shift4 leadership described payments as underdeveloped in Revel's historical model. RV6
  19. 2024-06-13Go_To_Market · Completed acquisition Shift4 announced completion of the Revel acquisition. RV2
  20. 2024-06-13Go_To_Market · Final consideration The 10-Q recorded $255.3 million total purchase consideration for all outstanding common stock, or $245.3 million net of cash acquired. RV1