PTC: sourced choices
16 product and go-to-market choices, oldest first. Back to the case study
- 1988Product · Model relationships Pro/ENGINEER used parameters and constraints to carry design intent inside a solid model. PT1
- 1988Product · Associativity Updates could propagate across related parts and assemblies. PT1
- 1988Go_To_Market · First account PTC identifies John Deere as its first customer, followed by Caterpillar. PT1
- 1998Product · Distributed records Windchill introduced a web architecture for product lifecycle information. PT1
- 2010Product · Modeling modes Creo was announced as a way to combine parametric, direct and 2D work. PT2
- 2011Product · Portfolio integration PTC offered CoCreate-derived direct modeling alongside Pro/ENGINEER capabilities. PT2
- 2011Go_To_Market · Cross-selling Heppelmann described selling direct-modeling products into the parametric installed base and vice versa. PT2
- 2018Product · Simulation The Ansys partnership brought simulation into the design workflow. PT1
- 2019Product · Cloud architecture The Onshape acquisition added browser-based CAD with built-in data management. PT1
- 2023Product · Hybrid adoption Creo+ added cloud collaboration and license management while preserving compatibility with on-premises Creo. PT1
- 2025Product · Concurrent work Onshape supported simultaneous editing and merging design iterations. PT3
- 2025Go_To_Market · Large accounts The direct sales force focused on larger accounts. PT3
- 2025Go_To_Market · Reseller coverage Resellers extended coverage of small and medium businesses; direct sales represented about 75% of sales. PT3
- 2025Go_To_Market · Recurring commercial model PTC reported 95% of revenue as recurring under its subscription-based business. PT3
- 2026-10-08Product · Manufacturing handoff AUSA connected Windchill with ERP to reduce manual product-data exchange. PT4
- 2026-10-08Go_To_Market · Implementation route AUSA used Integral Innovation Experts to implement its PLM and ERP integration. PT4