SC

Strategy Canon

Porch Group: sourced choices

20 product and go-to-market choices, oldest first. Back to the case study

  1. 2013Product · Contractor discovery The initial marketplace helped homeowners find local home-service professionals. PG1
  2. 2014Go_To_Market · Retail partnership A Lowe’s partnership connected the early contractor marketplace with home-improvement shoppers. PG1
  3. 2016Product · Vertical software Porch shifted its emphasis toward software used by home-service businesses. PG1
  4. 2021Go_To_Market · Software monetization Business customers could pay software fees or provide access to their customers under the described model. PG2
  5. 2021Go_To_Market · Consumer referrals Porch connected homebuyers to insurance, moving, security and internet providers for transaction fees. PG2
  6. 2021Go_To_Market · Insurance acquisition The $100 million HOA acquisition supplied an existing insurance business and state licenses. PG2
  7. 2021Go_To_Market · Expansion scope HOA operated in six states and held licenses in 31 when acquired. PG2
  8. 2025Product · Inspection tools Inspection Support Network brands provided software for inspection businesses. PG3
  9. 2025Product · Settlement protection Rynoh helped settlement agents protect real estate transactions. PG3
  10. 2025Product · Mortgage workflow Floify supplied mortgage and refinancing workflow software. PG3
  11. 2025Product · Roof measurement iRoofing provided measurement software for roofers. PG3
  12. 2025Product · Property data Home Factors offered interior, exterior and condition information for insurance and other uses. PG3
  13. 2025Product · Moving assistance A consumer app and concierge helped arrange moving-related services. PG3
  14. 2025Product · Warranty The company offered whole-home, service-line and extended-labor warranties. PG3
  15. 2025Product · Insurance management Porch managed underwriting, policy and claims operations for the reciprocal insurer. PG3
  16. 2025Go_To_Market · SaaS pricing Software revenue was earned through subscriptions and predominantly transaction-based charges. PG3
  17. 2025Go_To_Market · Warranty distribution Warranty sales used direct consumer marketing and real estate, inspection, utility and other partnerships. PG3
  18. 2025Go_To_Market · Early contact Management said its transaction relationships revealed a move about six weeks before it occurred. PG3
  19. 2025Go_To_Market · Insurance agencies The insurance growth plan included adding third-party agency relationships and deepening existing ones. PG3
  20. 2026-06Go_To_Market · Agency activity Producing agency branch locations rose 148% from the prior-year quarter, alongside 87% growth in quote volume. PG5