SC

Strategy Canon

Pinterest: sourced choices

20 product and go-to-market choices, oldest first. Back to the case study

  1. 2010Product · Pivot from Tote The historical account connects the earlier shopping application to a product centered on collecting visual ideas. PI8
  2. 2010Product · Boards Users organized saved material into themed boards. PI8
  3. 2010Go_To_Market · Blogger community Pin It Forward connected early boards with a network of design and lifestyle bloggers. PI8
  4. 2010Go_To_Market · Offline contact Early community meetups helped founders understand engaged users. PI8
  5. 2014Go_To_Market · SEO growth team The company organized a team around search-engine acquisition. PI7
  6. 2014Go_To_Market · Local landing pages Growth work included creating local landing pages and fixing linking issues. PI7
  7. 2016Go_To_Market · Activation goals Casey Winters described changing goals to absolute activated-user measures. PI7
  8. 2018Product · Pins Users saved visual content as Pins. PI1
  9. 2018Product · Taste signals Saved Pins and boards provided signals for recommendations. PI1
  10. 2018Product · Home feed The service presented a personalized discovery feed. PI1
  11. 2018Product · Search Users could search for ideas rather than only follow people. PI1
  12. 2018Product · Visual search Computer vision and Lens supported visual discovery. PI1
  13. 2018Product · Linked destinations Pins could connect users with outside sites. PI1
  14. 2018Product · Commercial content Businesses supplied content and advertisements relevant to discovery. PI1
  15. 2018Go_To_Market · Free user access Consumers could use discovery and saving without a paid subscription. PI1
  16. 2018Go_To_Market · Advertising revenue Advertisers paid to reach users through promoted content. PI1
  17. 2018Go_To_Market · Early commercial intent The company positioned planning and unbranded discovery as valuable to advertisers. PI1
  18. 2018Go_To_Market · Search dependency The filing identified external search-engine referrals as a source of traffic and risk. PI1
  19. 2025Product · Audience scale The annual report recorded 619 million monthly active users at year end. PI6
  20. 2025Go_To_Market · Revenue scale Pinterest reported approximately $4.221 billion in 2025 revenue. PI6