Peloton: sourced choices
16 product and go-to-market choices, oldest first. Back to the case study
- 2014Product · Connected Bike Peloton launched the Bike with a screen for instructor-led classes. PE1
- 2018Product · Tread Peloton launched the Tread in 2018. PE1
- 2019Product · On-demand library Members could take previously recorded classes. PE1
- 2019Product · Integrated tablet Foley described choosing an integrated tablet instead of relying on a customer-supplied device. PE2
- 2019Product · Live classes Members could join live instructor-led workouts. PE1
- 2019Product · Workout metrics The service retained workout-performance history. PE1
- 2019Product · Leaderboard An interactive leaderboard allowed comparison with other members. PE1
- 2019Product · Digital application The company offered a digital membership alongside the equipment experience. PE1
- 2019Go_To_Market · Showrooms Peloton operated 74 showrooms to demonstrate its equipment. PE1
- 2019Go_To_Market · Separate hardware and subscription Connected products and ongoing class access were sold separately. PE1
- 2019Go_To_Market · Household access A connected subscription supported multiple household members. PE1
- 2019Go_To_Market · Television advertising Foley described television as the top of a coordinated acquisition funnel. PE2
- 2019Go_To_Market · Digital retargeting Digital retargeting supported customers considering a purchase. PE2
- 2019Go_To_Market · Home delivery Peloton provided delivery and installation for its equipment. PE1
- 2022Go_To_Market · Manufacturing outsourcing Peloton shifted away from owned manufacturing during the reset. PE4
- 2022Go_To_Market · Inventory commitments Management reduced future inventory commitments. PE4