SC

Strategy Canon

PayPal: sourced choices

20 product and go-to-market choices, oldest first. Back to the case study

  1. 2002Product · Payment identity PayPal users sent payments to email addresses. PP1
  2. 2002Product · Funding Payments could be funded from cards, bank accounts or PayPal balances. PP1
  3. 2002Product · Account design PayPal offered personal, premier and business accounts. PP1
  4. 2002Product · Merchant tools Sellers could add PayPal payment buttons to listings and websites. PP1
  5. 2002Product · Risk PayPal used transaction review and fraud detection to manage payment losses. PP1
  6. 2002Go_To_Market · Initial market PayPal concentrated early use in online auctions. PP1
  7. 2002Go_To_Market · Referral incentive PayPal paid bonuses to qualifying new users and referrers. PP1
  8. 2002Go_To_Market · Monetization PayPal charged fees on payments received by premier and business accounts. PP1
  9. 2002Go_To_Market · Free access Personal accounts supplied a lower-friction entry route. PP1
  10. 2002Go_To_Market · International PayPal extended service outside the United States. PP1
  11. 2002Go_To_Market · Distribution risk PayPal operated on eBay without a contractual distribution agreement before acquisition. PP1
  12. 2015Go_To_Market · Corporate structure PayPal separated from eBay as an independent public company. PP2
  13. 2025Product · Processing Braintree offered payment processing to enterprise merchants. PP2
  14. 2025Product · Checkout Branded PayPal checkout let shoppers pay using their PayPal accounts. PP2
  15. 2025Product · Payouts Hyperwallet supported business payouts. PP2
  16. 2025Product · Financing PayPal offered merchant financing products. PP2
  17. 2025Product · Merchant platform PayPal Open organized services for merchant customers. PP2
  18. 2025Go_To_Market · Customer segmentation PayPal served consumers, small businesses and enterprise merchants. PP2
  19. 2025Go_To_Market · Pricing correction PayPal renegotiated Braintree merchant terms with greater emphasis on profitable growth. PP2
  20. 2026-07-28Go_To_Market · Economics PayPal reported transaction margin dollars alongside payment volume. PP3