SC

Strategy Canon

PagerDuty: sourced choices

12 product and go-to-market choices, oldest first. Back to the case study

  1. 2009Product · Alert input The service accepted API calls and email from existing monitors. PD2
  2. 2009Product · On-call routing Alerts were routed to the scheduled on-call person. PD2
  3. 2009Product · Escalation Unanswered alerts could escalate to secondary and tertiary responders. PD2
  4. 2009Go_To_Market · Beta Early users evaluated the beta free of charge. PD2
  5. 2009Go_To_Market · Early adopters The founder identified AdMob and Rutgers as early customers. PD2
  6. 2009-12Go_To_Market · Paid launch A paid version launched in December 2009. PD2
  7. 2019Product · Integrations The product integrated with hundreds of operational tools. PD4
  8. 2019Product · Response coordination The offer extended into coordinating incident response. PD4
  9. 2019Product · Operational analytics The platform offered operational analytics alongside incident handling. PD4
  10. 2019Go_To_Market · Self-service evaluation Prospective customers could evaluate the service through a trial. PD4
  11. 2019Go_To_Market · Sales organization A sales organization supplemented online adoption. PD4
  12. 2019Go_To_Market · Account expansion Dollar-based net retention reached 140% at January 2019. PD4