SC

Strategy Canon

Oportun: sourced choices

21 product and go-to-market choices, oldest first. Back to the case study

  1. 2006Product · Initial loan Started with personal installment lending. OP1
  2. 2006Go_To_Market · Initial segment Designed the initial business around the underbanked Hispanic community. OP1
  3. 2015Go_To_Market · Broader segment Expanded the mission to the broader credit-invisible and mis-scored population. OP1
  4. 2017-05-19Product · Centralized decisions Used automated centralized underwriting instead of store underwriters. OP2
  5. 2017-05-19Product · Cash service Accepted cash payments through physical locations. OP2
  6. 2017-05-19Product · Initial limits Used smaller initial loans for unfamiliar borrowers. OP2
  7. 2017-05-19Product · Credit reporting Reported repayment to credit bureaus. OP2
  8. 2017-05-19Product · Prepayment Allowed early repayment without a prepayment penalty. OP2
  9. 2017-05-19Product · Amortization Provided fixed payments without a final balloon payment. OP2
  10. 2017-05-19Go_To_Market · Local distribution Operated 237 locations across six states. OP2
  11. 2017-05-19Go_To_Market · Channel choice Supported mobile, telephone and in-person applications. OP2
  12. 2019-07-17Product · Returning borrower Re-underwrote returning borrowers for larger and cheaper loans. OP1
  13. 2019-07-17Go_To_Market · Direct mail Used direct mail to acquire borrowers. OP1
  14. 2019-07-17Go_To_Market · Referral route Marketed through word of mouth at retail locations. OP1
  15. 2019-07-17Go_To_Market · Digital advertising Used paid search, email and display advertising. OP1
  16. 2020-07-28Product · APR cap Announced an all-in 36% ceiling on new-loan APRs. OP3
  17. 2020-07-28Go_To_Market · Collections Announced suspension and reduction of legal collection filings. OP3
  18. 2021-12-22Product · Automated savings Acquired Digit’s automated savings and related capabilities. OP4
  19. 2021-12-22Go_To_Market · Adjacent customer relationship Bought Digit to add savings and banking capabilities. OP4
  20. 2024-11Product · Card exit Sold the credit-card receivables portfolio. OP5
  21. 2025-12Go_To_Market · Existing-member focus Concentrated fourth-quarter originations more heavily on existing members. OP5