OpenTable: sourced choices
20 product and go-to-market choices, oldest first. Back to the case study
- 2009Product · Host stand The Electronic Reservation Book combined software and hardware at the restaurant. OT1
- 2009Product · Reservation management Restaurants recorded telephone and online reservations in one system. OT1
- 2009Product · Walk-ins The software included walk-in diners in restaurant operations. OT1
- 2009Product · Table management Staff managed seating and table availability. OT1
- 2009Product · Guest history Restaurants could maintain guest preferences and histories. OT1
- 2009Product · Email marketing The software included restaurant email-marketing tools. OT1
- 2009Product · Real-time reservations Diners could reserve available tables online. OT1
- 2009Product · Mobile access Diners could book through mobile applications. OT2
- 2009Product · Restaurant websites The network accepted reservations from restaurant websites. OT2
- 2009Product · Support OpenTable provided technical support, backups and connectivity monitoring. OT2
- 2009Go_To_Market · Initial city focus The early network concentrated on Chicago, New York, San Francisco and Washington, D.C. OT1
- 2009Go_To_Market · Direct sales A direct sales force recruited restaurants individually. OT1
- 2009Go_To_Market · Installation The company installed systems at restaurant host stands. OT1
- 2009Go_To_Market · Training Restaurant staff received on-site training. OT1
- 2009Go_To_Market · Diner access Reservations were free to diners. OT2
- 2009Go_To_Market · Subscriptions Restaurants paid monthly subscriptions for software and hardware. OT2
- 2009Go_To_Market · Reservation charges Restaurants paid fees for seated guests booked online. OT2
- 2009Go_To_Market · Setup charge Restaurants paid a one-time installation fee. OT2
- 2009Go_To_Market · Partner distribution Partner websites brought reservations into the network. OT2
- 2014-07-24Go_To_Market · Tender offer Priceline completed its tender offer at $103 per share. OT4