SC

Strategy Canon

OpenAI: sourced choices

20 product and go-to-market choices, oldest first. Back to the case study

  1. 2020-06-11Product · Hosted API OpenAI offered developers access to models through a hosted API. OA5
  2. 2020-06-11Product · General text interface The initial interface accepted text and returned text completions for multiple tasks. OA5
  3. 2020-06-11Product · Prompt examples Developers could specify behavior through examples in the prompt. OA5
  4. 2020-06-11Go_To_Market · Developer entry Initial API access targeted developers integrating models into products. OA5
  5. 2020-06-11Go_To_Market · Commercial model OpenAI presented the API as a commercial product supporting continued model development. OA5
  6. 2022-11-30Product · Conversational interface ChatGPT supported dialogue and follow-up instructions. OA6
  7. 2022-11-30Product · Feedback-trained behavior The launch described training with human feedback. OA6
  8. 2022-11-30Product · Disclosed limitations The launch acknowledged incorrect answers and sensitivity to input wording. OA6
  9. 2022-11-30Go_To_Market · Free research preview ChatGPT launched as a freely accessible research preview. OA6
  10. 2022-11-30Go_To_Market · Feedback collection The launch invited user feedback on model behavior. OA6
  11. 2023-01-23Go_To_Market · Microsoft investment OpenAI and Microsoft extended their partnership with a multiyear investment. OA8
  12. 2023-01-23Go_To_Market · Azure infrastructure The partnership announcement assigned Azure a central role in model infrastructure. OA8
  13. 2023-08-28Product · Enterprise data handling The Enterprise offer stated that business data and conversations were not used for training by default. OA7
  14. 2023-08-28Product · Administrative controls ChatGPT Enterprise included organizational administration and single sign-on. OA7
  15. 2023-08-28Product · Larger task capacity The Enterprise offer added higher-capacity access for workplace use. OA7
  16. 2023-08-28Go_To_Market · Enterprise purchase OpenAI offered an organization-level ChatGPT product with commercial sales contact. OA7
  17. 2025-08-07Go_To_Market · Paid workplace adoption OpenAI reported five million paying business users at the GPT-5 workplace announcement. OA2
  18. 2025-10Product · Application platform direction The DevDay account describes applications made available within ChatGPT; long-term ecosystem effects remained prospective. OA4
  19. 2025-11-05Go_To_Market · Business-customer measure OpenAI reported more than one million paying business customers across ChatGPT for Work and direct API use. OA1
  20. 2025-11-05Go_To_Market · Consumer reach The announcement reported more than 800 million weekly ChatGPT users. OA1