SC

Strategy Canon

One Medical: sourced choices

20 product and go-to-market choices, oldest first. Back to the case study

  1. 2012-04-19Product · Personal care The practice sought to incorporate each patient’s preferences and health philosophy into care. OM1
  2. 2012-04-19Product · Integrated service design The company designed the physical office, staff processes and technology together. OM1
  3. 2019-09-30Product · Appointment access Members could book same-day and next-day office visits. OM2
  4. 2019-09-30Product · Virtual access Members could use on-demand video and phone consultations. OM2
  5. 2019-09-30Product · Proprietary records Clinicians used a proprietary technology platform supporting clinical and administrative work. OM2
  6. 2019-09-30Product · Clinical compensation The practice paid providers salaries rather than compensating them per visit. OM2
  7. 2019-09-30Go_To_Market · Consumer subscription Individuals paid an annual membership fee for access to the membership service. OM2
  8. 2019-09-30Go_To_Market · Employer distribution Employers paid membership fees for employees. OM2
  9. 2019-09-30Go_To_Market · Dependents Seventy-one percent of employer clients also covered dependent memberships. OM2
  10. 2019-09-30Go_To_Market · Insurance compatibility Office visits were generally billed under existing health insurance benefits. OM2
  11. 2019-09-30Go_To_Market · Health network partnerships The company partnered with local health systems for coordinated care and commercial arrangements. OM2
  12. 2019-09-30Go_To_Market · Employer sites Enterprise clients could receive on-site and near-site care options. OM2
  13. 2020-12-31Product · National virtual product A virtual-only service served employer members outside the physical office footprint. OM3
  14. 2020-12-31Product · Behavioral health The service offering included scheduled behavioral health visits. OM3
  15. 2020-12-31Go_To_Market · Employer geographic reach Virtual-only employer access supported employees in locations without offices. OM3
  16. 2021-09-01Product · Medicare expansion The Iora acquisition added value-based primary care for Medicare populations. OM9
  17. 2021-09-01Go_To_Market · Acquisition consideration The company issued or reserved approximately 56 million shares for the Iora transaction, including shares underlying options. OM9
  18. 2022-07-21Go_To_Market · Sale agreement One Medical agreed to an Amazon acquisition at $18 per share. OM5
  19. 2022-12-31Product · Risk-bearing care The business managed At-Risk members separately from Consumer and Enterprise members. OM10
  20. 2023-02-22Go_To_Market · Completed sale Amazon completed its acquisition of One Medical. OM6