SC

Strategy Canon

Offerpad: sourced choices

20 product and go-to-market choices, oldest first. Back to the case study

  1. 2021Product · Cash offer Express offered a cash price within 24 hours after a seller supplied home details. OF7
  2. 2021Product · Seller timing Sellers selected their closing date. OF7
  3. 2021Product · Extended stay Eligible sellers could remain in the home after closing under an extended-stay arrangement. OF7
  4. 2021Product · Moving support The cash-offer service included a complimentary local move. OF7
  5. 2021Product · Listing alternative Flex listed the home while retaining a backup cash offer, typically for 60 days. OF7
  6. 2021Product · Repair advance The listing service could advance funds for home improvements. OF7
  7. 2021Product · Buyer access Buyers could browse, tour and submit offers online, with mobile access to listed homes. OF7
  8. 2021Product · Human assistance In-house Solutions Experts could advise buyers and represent listing customers. OF7
  9. 2021Go_To_Market · Paid acquisition Marketing used paid advertising, earned media and partnerships. OF7
  10. 2021Go_To_Market · Audience targeting The filing described segmentation, targeting and attribution tools for marketing. OF7
  11. 2021Go_To_Market · Listing monetization A Flex sale to a third party earned a service fee based on the sale price. OF7
  12. 2021Go_To_Market · Agent participation Offerpad worked with sellers’ third-party agents and paid the agent’s fee. OF7
  13. 2021Go_To_Market · Mortgage access Buyers could access mortgage services through preferred providers. OF7
  14. 2021Go_To_Market · Geographic growth The company expanded into Indianapolis in July 2021. OF7
  15. 2022Go_To_Market · Agent demand Cash-offer requests from the Agent Partnership Program grew 80% year over year. OF3
  16. 2023Product · Third-party renovations Renovate expanded the repair operation to third-party business customers. OF8
  17. 2023Go_To_Market · Builder relationships Management reported relationships with 15 of the 20 largest U.S. homebuilders. OF8
  18. 2023Go_To_Market · Renovation customers Management reported nearly 50 business renovation clients less than a year into the offering. OF8
  19. 2025Product · External cash buyers Cash Offer Marketplace routed homes to outside capital providers without Offerpad buying each home itself. OF4
  20. 2025Go_To_Market · Agent referrals HomePro connected sellers using brokerage services with agents as part of the four-option offering. OF4