SC

Strategy Canon

New Relic: sourced choices

34 product and go-to-market choices, oldest first. Back to the case study

  1. 2008-05-29Product · Initial platform RPM initially targeted Ruby on Rails applications. NR1
  2. 2008-05-29Product · Delivery Application performance analysis was delivered as a hosted service. NR1
  3. 2008-05-29Product · Installation Developers installed a plug-in to instrument applications. NR1
  4. 2008-05-29Product · Application breakdown RPM exposed controller and action performance. NR1
  5. 2008-05-29Product · Database visibility RPM exposed ActiveRecord behavior and slow operations. NR1
  6. 2008-05-29Product · Other components The launch described visibility into rendering and memcache activity. NR1
  7. 2008-05-29Go_To_Market · Entry offer The launch described a free plug-in and paid Production Mode. NR1
  8. 2009Go_To_Market · Inside-sales introduction Cirne recalls adding inside sales to help trial users commit to paid subscriptions. NR2
  9. 2009-10-19Product · Language expansion RPM 2 used separate Java and Ruby agents with a common monitoring console. NR15
  10. 2009-10-19Product · Outgoing data interface A REST API let customers and other vendors incorporate RPM performance data into their products. NR15
  11. 2011-09-13Product · Browser monitoring Real User Monitoring used a JavaScript library to capture browser rendering performance. NR16
  12. 2011-09-13Go_To_Market · Heroku packaging The Heroku offer combined a free Standard version with Pro charging per dyno hour. NR16
  13. 2013Go_To_Market · Site-license expansion New Relic supplied Airbnb a site license after its initial Ruby-agent deployment. NR11
  14. 2016-05Go_To_Market · Community route Cirne recalled outreach to prominent Rails developers and community companies for the initial launch. NR2
  15. 2016-05Go_To_Market · Hosting channel Cirne described an early Rails hosting partner as a distribution route. NR2
  16. 2016-05Go_To_Market · Founder-led launch Cirne said the initial business operated without sales representatives before adding sales capacity. NR2
  17. 2016-05Go_To_Market · Free tier chronology Cirne dated the introduction of Lite to September 2008; this is distinct from the launch’s free plug-in. NR2
  18. 2016-05Go_To_Market · Enterprise expansion Cirne described expanding from developer use into central IT standardization. NR2
  19. 2016-08-09Product · Infrastructure private beta Infrastructure entered private beta with configuration-change and performance monitoring; pricing and general availability were not yet established. NR21
  20. 2017-08Product · Combined monitoring and analytics use Ryanair used APM and Insights for website performance and business metrics. NR17
  21. 2017-08Product · Live business dashboard Ryanair used live booking dashboards in place of repeatedly transferring emailed figures to a spreadsheet. NR17
  22. 2018-04-25Product · Kubernetes public beta The on-host Kubernetes integration was offered in public beta to Infrastructure Pro customers. NR18
  23. 2019Go_To_Market · Field and technical sales Schultz describes adding field representatives and technical presales for enterprise buyers. NR12
  24. 2019Go_To_Market · Customer advisory process Schultz describes establishing a customer advisory board during the enterprise transition. NR12
  25. 2019-05-14Go_To_Market · Subscription commitments Plans typically ran for one year, with shorter and longer commitments also offered. NR19
  26. 2020-07-30Product · Telemetry storage The redesigned offer included a Telemetry Data Platform. NR3
  27. 2020-07-30Product · Unified tools The redesigned offer included Full-Stack Observability. NR3
  28. 2020-07-30Product · Incident tools The redesigned offer included Applied Intelligence. NR3
  29. 2020-07-30Go_To_Market · Free allowance The redesigned offer included 100 GB of free monthly data ingestion. NR3
  30. 2020-07-30Go_To_Market · Free user access The redesigned offer included one free full-platform user. NR3
  31. 2020-08-21Product · Open-source interoperability The telemetry platform accepted data from sources including Prometheus and Logstash. NR9
  32. 2022-09Product · Tool packaging New Relic described observability tools packaged for users rather than priced separately for every monitoring product. NR6
  33. 2022-09Go_To_Market · Pricing units The company described charges based on data ingestion and users. NR6
  34. 2022-09Go_To_Market · Competitive positioning New Relic used pricing comparisons with competing observability vendors in its marketing. NR6