SC

Strategy Canon

N-able: sourced choices

14 product and go-to-market choices, oldest first. Back to the case study

  1. 2012Product · Device migration Netsurit moved more than 12,000 devices to N-central over six months. NA6
  2. 2013Product · Mobile deployment Netsurit deployed mobile management for a customer’s 600 iPads. NA6
  3. 2014Product · Service-system integration N-central integrated with Netsurit’s retained Marval service-management system. NA6
  4. 2021Product · Multi-tenancy The platform supported separate MSP and end-customer environments with role-based access. NA5
  5. 2021Product · Automation Prebuilt policies and a visual workflow builder automated recurring tasks. NA5
  6. 2021Product · Agent management Unified agent management deployed and updated capabilities across customer environments. NA5
  7. 2021Product · Backup Cloud-based backup and recovery covered servers, workstations, files and cloud applications. NA5
  8. 2021Product · Security The offer included patching, endpoint protection and email security. NA5
  9. 2021Go_To_Market · Provider buyer N-able sold to MSPs that delivered services to small and midsize businesses. NA5
  10. 2021Go_To_Market · Trial conversion Targeted marketing and free trials generated leads for inside sales. NA5
  11. 2021Go_To_Market · Partner success Partner success helped providers manage their businesses and expand service usage. NA5
  12. 2021Go_To_Market · Segmentation Sales and marketing varied by the provider’s business stage. NA5
  13. 2021Go_To_Market · International distribution Distributors could serve multiple customers from one platform instance. NA5
  14. 2021Go_To_Market · Partner cohort MSPs above $50,000 ARR accounted for 47% of total ARR. NA5