SC

Strategy Canon

MySpace: sourced choices

20 product and go-to-market choices, oldest first. Back to the case study

  1. 2003Product · Public profiles The service offered personal profiles connected through friendship links. MS9
  2. 2003Product · Profile customization Users could customize the presentation of their pages. MS9
  3. 2004Product · Music participation Bands and fans became important participant groups. MS9
  4. 2004Product · Social discovery Visible connections allowed users to browse relationships and communities. MS9
  5. 2004Go_To_Market · Band-led recruitment Musicians and fans helped bring one another onto the service. MS9
  6. 2005-07-18Go_To_Market · Parent acquisition agreement News Corporation agreed to acquire Intermix Media, MySpace's parent, for $580 million. MS6
  7. 2005-09-30Go_To_Market · Parent acquisition completion News Corporation completed the Intermix transaction. MS7
  8. 2007Product · Youth adoption The research account identifies the role of young users in the network's growth. MS9
  9. 2007Go_To_Market · Advertising pressure Founders later described revenue demands affecting product decisions. MS2
  10. 2007Go_To_Market · Audience monetization Advertising was central to the commercial model. MS2
  11. 2009Product · Music service The CEO discussed music as a central product area. MS4
  12. 2009Product · Mobile access Mobile was among the product directions discussed by management. MS4
  13. 2009Go_To_Market · Advertiser proposition Management presented the audience and entertainment activity as commercial assets. MS4
  14. 2010Product · Entertainment redesign MySpace relaunched around music and entertainment. MS3
  15. 2011Product · Streaming catalog The sale announcement described freely streamable audio and video. MS10
  16. 2011Product · Artist tools The continuing product offered artists tools to reach audiences. MS10
  17. 2011Go_To_Market · Google advertising agreement The contemporary account identified the Google advertising arrangement as financially significant. MS3
  18. 2011Go_To_Market · Strategic refocus The company sought a more focused entertainment identity as broad social use declined. MS3
  19. 2011-06-29Go_To_Market · New owner Specific Media announced that it had acquired Myspace from News Corporation. MS10
  20. 2011-06-29Go_To_Market · Reported transaction value The completed-sale update reported a price of $35 million; official terms were confidential. MS11