SC

Strategy Canon

Match.com: sourced choices

16 product and go-to-market choices, oldest first. Back to the case study

  1. 1995Product · Profile search Members could browse profiles using personal criteria. MC1
  2. 1995Product · Eligibility The launch service accepted adults with email accounts. MC1
  3. 1995Product · Questionnaire Maier recalls removing the exact-weight question. MC5
  4. 1995Product · Member-authored profiles The initial questionnaire supplied profiles that other members could read. MC5
  5. 1995Go_To_Market · Target participation The early team deliberately sought women to attract a balanced dating audience. MC5
  6. 1995Go_To_Market · Pricing plan Kremen described planned fees at or below print-personals prices; the launch report did not establish implemented prices. MC1
  7. 2015Product · Suggested matches Match offered algorithmic recommendations alongside search. MC2
  8. 2015Product · Offline events Match promoted live events for members. MC2
  9. 2015Product · Communication Messaging was generally part of paid membership. MC2
  10. 2015Go_To_Market · Subscription access Members generally paid to communicate. MC2
  11. 2015Go_To_Market · Repeat usage Match listed returning users as an acquisition source. MC2
  12. 2015Go_To_Market · Portfolio promotion Match and North American affinity brands obtained approximately 11% of new registrations through cross-promotion in the third quarter. MC2
  13. 2015Go_To_Market · Multiple services The filing described consumers using more than one dating product. MC2
  14. 2015Go_To_Market · Paid marketing Match used paid marketing alongside word of mouth. MC2
  15. 2023Product · Brand separation Match remained a distinct service within the Evergreen and Emerging portfolio. MC3
  16. 2023Go_To_Market · Paid customer contraction Match was among the brands experiencing a decline in payers. MC3