Kayak: sourced choices
20 product and go-to-market choices, oldest first. Back to the case study
- 2005Product · Commercial launch The consumer search service launched commercially in 2005. KY1
- 2007Go_To_Market · Acquisition Kayak acquired SideStep in December 2007. KY1
- 2009Product · Mobile apps Mobile applications were introduced in March 2009. KY1
- 2009Go_To_Market · Television The company launched a national television campaign. KY5
- 2009Go_To_Market · Awareness research Consumer research informed the decision to advertise. KY5
- 2010Go_To_Market · Germany The Swoodoo acquisition added a German travel-search brand. KY1
- 2011Product · Brand consolidation SideStep visitors were redirected to Kayak. KY1
- 2011Go_To_Market · Austria The Checkfelix acquisition added an Austrian travel-search brand. KY1
- 2012Product · Search coverage The service compared flights, hotels and rental cars across travel websites. KY1
- 2012Product · Filters Travelers could filter and sort search results. KY1
- 2012Product · Price alerts The service offered pricing alerts. KY1
- 2012Product · Itinerary management Travel tools included itinerary management. KY1
- 2012Product · Flight status Customers could receive flight-status information. KY1
- 2012Product · Booking interface Some bookings could be completed through Kayak’s websites and apps. KY1
- 2012Product · Airfare input ITA software supplied airfare content for a majority of domestic flight query results. KY1
- 2012Go_To_Market · Referral fees Suppliers and agencies paid for qualified leads. KY1
- 2012Go_To_Market · Advertising Kayak sold advertising placements. KY1
- 2012Go_To_Market · Mobile economics Mobile queries earned less revenue than desktop queries. KY1
- 2012Go_To_Market · Online acquisition The company spent on online marketing alongside offline advertising. KY1
- 2013-05-21Go_To_Market · Ownership Kayak continued as an independent brand inside Priceline after the merger. KY3