SC

Strategy Canon

Kabbage: sourced choices

19 product and go-to-market choices, oldest first. Back to the case study

  1. 2011Product · Data access Kabbage connected business data sources to support lending decisions. KA1
  2. 2011Go_To_Market · Launch Frohwein dated the public launch to 2011. KA1
  3. 2015Product · Licensing Kabbage began licensing its lending technology to banks. KA1
  4. 2015Go_To_Market · Bank channel Licensing let banks use Kabbage technology in serving their own customers. KA1
  5. 2016-08-23Product · Automation The system automated parts of origination and underwriting. KA1
  6. 2016-08-23Product · Monitoring Business data also supported continuing account monitoring. KA1
  7. 2016-08-23Product · Bank issuance Celtic Bank issued loans through the US program. KA1
  8. 2016-08-23Product · Risk The company and bank retained credit exposure rather than operating a pure marketplace. KA1
  9. 2016-08-23Go_To_Market · Customer expansion The customer base expanded beyond online merchants to physical businesses. KA1
  10. 2016-08-23Go_To_Market · Bank partners Frohwein identified ING, Santander and Scotiabank relationships. KA1
  11. 2020Go_To_Market · Completion American Express’s annual filing records completion of the Kabbage asset acquisition. KA3
  12. 2020-08-17Product · Cash flow The product portfolio included cash-flow management tools. KA2
  13. 2020-08-17Product · Payments The assets selected for acquisition included payment-related products. KA2
  14. 2020-08-17Go_To_Market · Sale scope American Express announced acquisition of the team, technology and selected products. KA2
  15. 2020-08-17Go_To_Market · Excluded portfolio The preexisting loan portfolio was excluded from the announced acquisition. KA2
  16. 2022-10-03Product · PPP servicing The legacy company continued servicing PPP loans after the asset sale. KA4
  17. 2022-10-03Go_To_Market · Winddown KServicing filed Chapter 11 to wind down the legacy business. KA4
  18. 2024-05-13Product · Control failure The government settlement described admitted errors in calculating some PPP loan amounts. KA5
  19. 2024-05-13Go_To_Market · Government claim The PPP settlement included an allowed unsecured bankruptcy claim rather than a simple cash fine. KA5