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Strategy Canon

Jobber: sourced choices

38 product and go-to-market choices, oldest first. Back to the case study

  1. 2010Product · Initial customer job Pillar and Zeisler built the first version with a local Edmonton painting company, putting new updates in front of it every couple of weeks; the Globe reports the painter wanted to track clients, quotes and invoices. JB8
  2. 2010Go_To_Market · First customer Graham Audenart's Painters Enterprise in Edmonton was Jobber's first customer and was still a customer in 2019. JB9
  3. 2011-09Product · Launch After a beta with test companies that began in 2010, Jobber launched publicly in September 2011. JB36
  4. 2014Go_To_Market · Early financing Pillar spent four months trying to raise capital in 2014 and failed; the founders continued with little outside money. JB8
  5. 2015-03-24Product · Payments via partner Jobber integrated with Square so Canadian and US customers could take payment in the field and online from Jobber invoices, and listed in Square's App Marketplace. JB11
  6. 2015-11-16Product · Mobile field apps Jobber designated its CAD$8 million Series A to enhancing mobile applications for field workers. JB5
  7. 2015-11-16Go_To_Market · Venture financing Jobber raised a CAD$8 million Series A led by OMERS Ventures with Version One Ventures and Point Nine Capital. JB5
  8. 2017Product · Embedded payments Jobber launched Jobber Payments, a white-label payment-processing service inside the product. JB2
  9. 2017-05-16Go_To_Market · Second office Jobber opened a Toronto office to support its go-to-market expansion and hired a VP of Marketing, passing 100 employees. JB30
  10. 2019-02-20Go_To_Market · Pricing and target size Jobber charged $69 to $259 a month plus a light plan for startups and solo operators, targeting service firms with fewer than 50 employees, and ran quarterly customer panels in Edmonton and Toronto. JB6
  11. 2019-07-02Go_To_Market · Revenue leadership Jobber hired Shawn Cadeau, a former FreshBooks CMO and Vena executive, as Chief Revenue Officer. JB31
  12. 2019-07-11Go_To_Market · Horizontal scope across trades Pillar said dozens of home-service industries share the same problems, reported over 70,000 active customers in 43 countries, and said Jobber had been profitable several times but was now investing for growth. JB7
  13. 2019-08-27Product · Sales and marketing automation Jobber added online booking, automated quote follow-ups and Mailchimp and Zapier integrations on its Grow plan. JB14
  14. 2020-08-04Product · Embedded financing Jobber offered Stripe Capital financing and Instant Payouts to North American customers, alongside Stripe card processing, Connect, Terminal and Radar. JB12
  15. 2021-01-12Go_To_Market · Growth equity Jobber raised US$60 million led by Summit Partners at a reported US$300-400 million valuation, with reported annualized revenue above US$50 million and prices of US$29 to US$199 a month. JB1
  16. 2021-01-27Go_To_Market · Free education event Jobber announced a free virtual Professional Development Day for home-service owners, open to non-customers and sponsored by Visa. JB26
  17. 2021-03-24Go_To_Market · Grants program Jobber launched a $100,000 grant program for home-service entrepreneurs, including people not yet in business; later rounds reached $150,000 a year. JB25
  18. 2021-05-19Product · Lead-source integration Jobber connected to Google Local Services Ads so homeowners could book directly from Google Search into Jobber calendars, for select US categories including HVAC, cleaning, landscaping and plumbing. JB28
  19. 2023-02-07Go_To_Market · Growth equity Jobber raised a US$100 million Series D led by General Atlantic with Summit Partners, Version One and Tech Pioneers Fund, citing a threefold revenue increase since January 2021. JB4
  20. 2023-06-20Go_To_Market · Content program Jobber launched the weekly Masters of Home Service podcast, hosted by a gutter and lawn-care business owner. JB27
  21. 2023-06-22Product · Core module set The product comprised client management, scheduling and dispatch with GPS routing, quoting with Wisetack consumer financing, invoicing, a self-serve Client Hub for quote approval and payment, job forms, card processing and 20-plus built-in reports. JB36
  22. 2023-09-29Go_To_Market · Revenue scale The Globe and Mail's Report on Business ranking placed Jobber sixth among Canada's fastest-growing companies in the $100 million to $250 million revenue category, its fourth consecutive listing. JB62
  23. 2023-10-24Product · Accounting boundary Pillar describes Jobber as an operations platform and says it integrates with QuickBooks rather than building accounting, because owners' daily work is operations, not accounting. JB10
  24. 2023-10-24Go_To_Market · Target customer Pillar said businesses under 20 employees are Jobber's sweet spot, with many solo operators and two- or three-person firms. JB10
  25. 2024-02-05Go_To_Market · Governance Former Shopify CFO Amy Shapero joined Jobber's board as audit committee chair. JB32
  26. 2024-03-12Product · Marketing add-ons Jobber launched Reviews (automated review requests) and Campaigns (email marketing) as add-ons for most plans. JB15
  27. 2024-10-01Product · AI assistant Jobber released Copilot, an AI assistant for business questions, marketing content and product help, as a free beta for US and Canadian customers. JB16
  28. 2025-02-11Go_To_Market · Data-driven content Jobber publishes a quarterly Home Service Economic Report built from aggregated data on more than 250,000 service professionals on its platform. JB29
  29. 2025-08-18Product · AI receptionist Jobber launched Receptionist, an AI agent that answers calls and texts and books work, included in Plus and sold as an add-on to Grow. JB17
  30. 2025-09-25Product · AI in core workflow Jobber added voice commands in the mobile app, an AI campaign generator in its Marketing Suite, and auto-drafted quotes with high-value quote alerts on Connect, Grow and Plus. JB18
  31. 2025-11-19Go_To_Market · Payments adoption Jobber reported that online payments passed 50% of all Jobber-processed transactions for the first time in the third quarter of 2025, up 7% year over year. JB43
  32. 2026-05-12Go_To_Market · Scale milestone Jobber reported more than 100,000 customers, 400,000 daily service professionals and $100 billion in cumulative services delivered, and committed $1 million to its 2026 grants. JB19
  33. 2026-05-26Product · Integration marketplace Jobber's App Marketplace passed 100 integrations, including QuickBooks Online, Gusto, Wisetack, Thumbtack and Zapier. JB20
  34. 2026-06-25Product · Setup and migration Jobber says many customers are running in about two hours and offers guided data import from ServiceTitan within 3-5 business days, with go-live within 10 business days. JB22
  35. 2026-06-25Go_To_Market · Positioning against ServiceTitan Jobber markets itself as the practical choice for busy field teams, contrasting transparent pricing and fast setup with ServiceTitan's per-technician, demo-led, quote-only pricing and multi-week onboarding. JB22
  36. 2026-07-02Product · Upmarket plan The Plus plan bundles marketing tools, AI receptionist, sales pipeline, automated job costing from scanned supplier invoices, up to 15 users, key-account onboarding and an API tour. JB24
  37. 2026-09-23Product · QuickBooks integration Jobber offers a one-way sync of clients, items, timesheets, invoices and payments into QuickBooks Online on Connect plans and above; QuickBooks Desktop is not supported. JB23
  38. 2026-09-23Go_To_Market · Published pricing Jobber publishes monthly prices of $49 (Core), $139 (Connect), $199 (Grow) and $499 (Plus), $29 per extra user, add-ons from $29, a 14-day trial without a card, month-to-month terms, and card processing at 2.9% plus 30 cents. JB21