SC

Strategy Canon

Iterable: sourced choices

23 product and go-to-market choices, oldest first. Back to the case study

  1. 2016-01-21Product · Early channel coverage Iterable supported email, push and SMS campaign management by January 2016. IT12
  2. 2016-01-21Go_To_Market · Hiring allocation The founder described hiring across engineering, customer success, marketing and sales. IT12
  3. 2019-04-23Product · Catalog Iterable announced Catalog for using product or other metadata in campaigns. IT2
  4. 2019-04-23Product · Workflow design The company announced Workflow Studio for campaign orchestration. IT2
  5. 2019-04-23Product · Audience activation The announcement included Facebook audience capabilities. IT2
  6. 2019-12-10Go_To_Market · Community events The company used its Activate conference to bring customers together. IT7
  7. 2021-05-13Go_To_Market · Buyer positioning Boni positioned Iterable around marketers being able to act without depending on extensive technical help. IT6
  8. 2023-02-15Go_To_Market · Initial users Boni described working with early users who were not initially paying customers. IT1
  9. 2023-02-15Go_To_Market · Founder sales Boni described learning to pitch and sell while building the company. IT1
  10. 2023-02-15Go_To_Market · Customer success The founder account identifies customer success as an early team investment. IT1
  11. 2024-01-30Go_To_Market · Technology partnership Iterable described co-developing Smart Ingest with Hightouch. IT8
  12. 2024-01-30Go_To_Market · Initial packaging The toolkit announcement positioned Smart Ingest as initially free; it preceded general availability. IT8
  13. 2024-02-22Go_To_Market · European infrastructure The company reported adding a Dublin data center as part of its expansion. IT5
  14. 2024-02-22Go_To_Market · European presence The company reported opening a Lisbon office. IT5
  15. 2024-02-22Go_To_Market · Commercial positioning Iterable emphasized AI-enabled personalization in its annual growth announcement. IT5
  16. 2024-03-12Product · Warehouse beta Smart Ingest entered beta with Snowflake support. IT4
  17. 2024-03-19Product · Warehouse coverage The beta expanded to Redshift, Databricks and BigQuery. IT4
  18. 2024-05-01Product · General availability Smart Ingest became generally available. IT4
  19. 2024-05-01Product · Data mapping Smart Ingest supplied no-code field mapping and transformation controls. IT4
  20. 2024-05-01Product · Sync operations Smart Ingest supported scheduled synchronization and health monitoring. IT4
  21. 2024-05-01Product · New channel The spring announcement included WhatsApp messaging. IT3
  22. 2024-05-01Product · Marketer analysis The spring release included segmentation improvements and Brand Affinity reporting. IT3
  23. 2026-09-23Product · Localization workflow Box used Iterable APIs to exchange campaign templates with its localization workflow. IT10