SC

Strategy Canon

Instructure: sourced choices

22 product and go-to-market choices, oldest first. Back to the case study

  1. 2010Go_To_Market · Consortium procurement The Utah Education Network selected Canvas through a competitive RFP. IN2
  2. 2011Product · Hosted delivery Canvas provided learning management as a cloud service. IN1
  3. 2011Product · Interface Kim’s contemporaneous evaluation praised the Canvas interface while noting feature gaps. IN3
  4. 2011Product · Open code Canvas made source code available for inspection and use. IN3
  5. 2011Go_To_Market · Institutional rollout The Utah deployment expanded across public higher-education institutions in summer 2011. IN2
  6. 2011Go_To_Market · Free access Individual educators could try Canvas through a free account. IN3
  7. 2012Product · Campus extension The University of Central Florida selected Canvas partly for extensibility and integration. IN1
  8. 2012Product · School consolidation Pasco selected Canvas after evaluating finalists and seeking a simpler learning environment. IN1
  9. 2014Product · Corporate adaptation Clearlink selected the developing Bridge product for sales-team training. IN1
  10. 2015Product · Grading SpeedGrader brought assignment review and grading into the platform. IN1
  11. 2015Product · Integration Canvas offered APIs and integrations with other institutional applications. IN1
  12. 2015Product · Course creation Bridge allowed content contributors to create courses and quizzes. IN1
  13. 2015Product · Distributed training Clearlink employees used workstation and mobile training without leaving the sales floor. IN1
  14. 2015Product · Partner content Clearlink’s partners could supply training content for delivery through Bridge. IN1
  15. 2015Go_To_Market · Direct sales Instructure sold through a direct sales organization with technical sales engineers. IN1
  16. 2015Go_To_Market · Institutional buying Higher-education sales commonly required responses to formal RFPs. IN1
  17. 2015Go_To_Market · Subscriptions Subscription revenue depended primarily on users and contracted services. IN1
  18. 2015Go_To_Market · Implementation Instructure offered implementation, training and support services. IN1
  19. 2015Go_To_Market · Customer scale The company served more than 1,600 customers in 25 countries by September 2015. IN1
  20. 2015-02Go_To_Market · Corporate launch Instructure publicly launched Bridge after corporate interest in Canvas and early Bridge use. IN1
  21. 2021-02-26Go_To_Market · Divestiture Instructure sold Bridge for total consideration of $47 million in its annual-report accounting. IN4
  22. 2024-11-13Go_To_Market · Acquisition completion KKR and Dragoneer completed their acquisition at $23.60 per share. IN5