SC

Strategy Canon

Greenhouse: sourced choices

21 product and go-to-market choices, oldest first. Back to the case study

  1. 2013Product · Recruiting launch Greenhouse introduced recruiting software in 2013. GH7
  2. 2013Go_To_Market · Customer success Greenhouse added an early customer-success employee in late 2013. GH5
  3. 2015Go_To_Market · Sales investment Chait recalled adding $10 million of sales and marketing spending during 2015. GH1
  4. 2016Go_To_Market · Sales setback Chait said that the additional spending produced no revenue growth over the following twelve months. GH1
  5. 2016-05-27Product · Onboarding acquisition Greenhouse integrated Parklet after acquiring the onboarding company. GH7
  6. 2016-05-27Product · Preboarding The onboarding product provided personalized information before a hire’s first day. GH7
  7. 2016-05-27Product · Task coordination Onboarding assigned tasks and communications across departments. GH7
  8. 2016-05-27Product · Employee records Onboarding collected new-hire information and forms in one place. GH7
  9. 2016-05-27Go_To_Market · Customer expansion Greenhouse offered onboarding as a next step for organizations already using recruiting. GH7
  10. 2016-05-27Go_To_Market · Product introduction Greenhouse introduced onboarding at its Greenhouse Open event. GH7
  11. 2016-08-09Product · Role criteria Echo defined the attributes its sales representatives needed before redesigning interviews. GH2
  12. 2016-08-09Product · Interview plans Echo used interview kits to organize questions and interviewer responsibilities. GH2
  13. 2016-08-09Product · Feedback Scorecards collected assessments against agreed criteria. GH2
  14. 2016-08-09Product · Manager participation Recruiters involved hiring managers in designing and using the process. GH2
  15. 2016-08-09Go_To_Market · Customer adoption Echo’s rollout sought agreement across recruiters and hiring managers. GH2
  16. 2021-01-14Go_To_Market · Customer scale TPG reported more than 4,000 Greenhouse customers when announcing its investment agreement. GH4
  17. 2021-01-14Go_To_Market · Ownership agreement TPG Growth and The Rise Fund agreed to a majority investment on undisclosed financial terms. GH4
  18. 2021-10-25Go_To_Market · Reported scale Forbes reported $110 million in annual recurring revenue and 5,400 customers in its Chait interview. GH1
  19. 2026-10-07Product · Interview consistency Stross described giving candidates a consistent interview process tied to a defined rubric. GH3
  20. 2026-10-07Product · HR integration The current customer catalog includes recruiting integrations with UKG. GH6
  21. 2026-10-07Go_To_Market · Customer proof Greenhouse publishes named recruiting deployments and integration accounts. GH6