SC

Strategy Canon

Farfetch: sourced choices

16 product and go-to-market choices, oldest first. Back to the case study

  1. 2008Product · Marketplace Farfetch connected luxury boutiques with online shoppers. FF1
  2. 2015Product · Retail acquisition Farfetch acquired Browns. FF1
  3. 2018-08-20Product · Inventory Most marketplace inventory remained with third-party sellers. FF1
  4. 2018-08-20Product · Cross-border service The platform supported international payments and delivery arrangements. FF1
  5. 2018-08-20Product · Seller tools Farfetch supplied commerce technology to marketplace sellers. FF1
  6. 2018-08-20Product · White label Black & White supplied ecommerce services for brands and retailers. FF1
  7. 2018-08-20Go_To_Market · Supply recruiting Farfetch recruited boutiques and brands as marketplace sellers. FF1
  8. 2018-08-20Go_To_Market · Commission The marketplace earned fees related to seller transactions. FF1
  9. 2018-08-20Go_To_Market · Demand acquisition Farfetch marketed to luxury consumers across geographies. FF1
  10. 2018-08-20Go_To_Market · Brand participation Brands could sell directly through marketplace relationships. FF1
  11. 2019Product · Brand acquisition Farfetch acquired New Guards Group. FF4
  12. 2022Go_To_Market · Platform partnerships Farfetch sold platform services to other luxury businesses. FF4
  13. 2022Go_To_Market · Proposed combination The proposed YNAP transaction remained subject to conditions. FF4
  14. 2024-01-30Product · Asset transfer The operating business moved through an administration asset sale. FF2
  15. 2024-01-30Go_To_Market · Rescue funding The rescue used a committed loan facility and subsequent asset purchase. FF2
  16. 2024-01-31Go_To_Market · Service continuity Coupang announced continued service for brands, boutiques and customers. FF3