Expedia: sourced choices
20 product and go-to-market choices, oldest first. Back to the case study
- 1996Product · Flight booking The launch offer included airline reservations. EX1
- 1996Product · Hotels Travelers could make hotel reservations. EX1
- 1996Product · Car rental The service included rental-car reservations. EX1
- 1996Product · Travel information Travel guides accompanied the booking tools. EX1
- 1996Go_To_Market · Consumer access Microsoft distributed Expedia as a web-based travel service. EX1
- 2000Product · Hotel capability The Travelscape acquisition added hotel-distribution expertise. EX2
- 2000Go_To_Market · Acquisition Expedia acquired Travelscape to expand its travel business. EX2
- 2023Product · Shared technology Hotels.com and Vrbo moved to a unified front-end platform. EX4
- 2023Product · Loyalty One Key launched across principal consumer brands in the United States. EX4
- 2024Product · Partner API Rapid allowed partners to integrate travel booking. EX4
- 2024Product · White-label services Partners could use Expedia-powered booking services under their own brands. EX4
- 2024Product · Inventory coverage The group offered lodging, flights, cars and other travel services. EX4
- 2024Go_To_Market · Merchant model Expedia earned compensation through merchant bookings. EX4
- 2024Go_To_Market · Agency model Agency transactions generated commissions and other fees. EX4
- 2024Go_To_Market · Consumer brands Expedia, Hotels.com and Vrbo served consumer travel demand. EX4
- 2024Go_To_Market · Financial partners Financial institutions distributed travel using Expedia services. EX4
- 2024Go_To_Market · Airline partners Airlines participated in the B2B distribution business. EX4
- 2024Go_To_Market · Travel agents The Travel Agent Affiliate Program served agency partners. EX4
- 2024Go_To_Market · Advertising The company sold travel-related advertising. EX4
- 2024Go_To_Market · Loyalty geography One Key expanded to the United Kingdom before additional international rollout was paused. EX4