Etsy: sourced choices
20 product and go-to-market choices, oldest first. Back to the case study
- 2005Product · Marketplace scope Etsy launched a marketplace centered on handmade goods. ET1
- 2014Product · Seller storefronts Sellers maintained individual shops and listings. ET1
- 2014Product · Messaging Buyers and sellers could communicate directly. ET1
- 2014Product · Payments Direct Checkout processed payments within the marketplace. ET1
- 2014Product · Shipping Sellers could buy shipping labels through Etsy. ET1
- 2014Go_To_Market · Listing fee Etsy charged sellers a fee to list an item. ET1
- 2014Go_To_Market · Transaction fee Etsy charged a percentage fee on a completed transaction. ET1
- 2014Go_To_Market · Paid promotion Promoted Listings let sellers pay for additional exposure. ET1
- 2014Go_To_Market · Seller communities Etsy Teams connected sellers around shared interests and places. ET1
- 2014Go_To_Market · Offline outreach Craft fairs and community events connected Etsy with creative sellers. ET1
- 2017Product · Ranking Context Specific Ranking used transaction and user data. ET4
- 2017Product · Query assistance Guided Search helped shoppers reformulate their searches. ET4
- 2017Product · Purchase confidence Etsy introduced structured return policies and bestseller indicators. ET4
- 2017Product · Seller promotions Sellers received sales and coupon tools. ET4
- 2017Go_To_Market · Paid search Etsy used search engine marketing to acquire buyers. ET4
- 2017Go_To_Market · Shopping ads Google Product Listing Ads formed part of paid marketing. ET4
- 2017Go_To_Market · Seller social marketing Social tools helped sellers promote their shops. ET4
- 2017Go_To_Market · Shared sale events Etsy ran marketplace-wide sales around Labor Day and Cyber Monday. ET4
- 2017Go_To_Market · Organic visits The company reported that 88% of visits arrived through organic channels. ET4
- 2023Product · Personalized retrieval Etsy deployed semantic retrieval informed by query and user context. ET5