SC

Strategy Canon

Dynatrace: sourced choices

20 product and go-to-market choices, oldest first. Back to the case study

  1. 2014Product · Rebuild Dynatrace began developing a new platform for enterprise cloud environments. DT1
  2. 2016Product · Commercial launch The rebuilt platform became commercially available. DT1
  3. 2019Product · Instrumentation OneAgent automatically instrumented monitored systems. DT1
  4. 2019Product · Dependency mapping SmartScape mapped relationships among monitored components. DT1
  5. 2019Product · Root-cause analysis Davis analyzed anomalies and their effects. DT1
  6. 2019Product · Transaction analysis PurePath traced transactions at code level. DT1
  7. 2019Product · Hosted deployment Customers could use a SaaS deployment. DT1
  8. 2019Product · Managed deployment Customers could run the platform on customer-provisioned infrastructure. DT1
  9. 2019Product · Integrations APIs connected Dynatrace with tools including ServiceNow and Atlassian. DT1
  10. 2019Go_To_Market · Target accounts Dynatrace targeted the largest 15,000 global enterprise accounts. DT1
  11. 2019Go_To_Market · Direct sales A global direct sales team sold the platform. DT1
  12. 2019Go_To_Market · Resellers The company distributed through resellers and systems integrators. DT1
  13. 2019Go_To_Market · Managed service partners Managed service providers participated in distribution. DT1
  14. 2019Go_To_Market · Trials Dynatrace offered free software trials. DT1
  15. 2019Go_To_Market · Events and content Webinars, events and content marketing supported acquisition. DT1
  16. 2019Go_To_Market · Classic retirement Classic products were no longer offered to new customers. DT1
  17. 2019Go_To_Market · Subscription contracts The company sold the new platform through recurring contract forms. DT1
  18. 2019Go_To_Market · Included support Dynatrace ONE included product updates and in-product support. DT1
  19. 2019Go_To_Market · Premium support Dynatrace ONE Premium offered additional expert support. DT1
  20. 2020Product · Service operations Dynatrace automated deployment and monitoring of its own services. DT5