Dun & Bradstreet: sourced choices
15 product and go-to-market choices, oldest first. Back to the case study
- 1841Product · Credit reporting The Mercantile Agency collected information about distant trading partners. DN8
- 1841Go_To_Market · Subscriber model The reporting service sold information to merchants assessing counterparties. DN8
- 2024Product · Business identifiers D&B uses the D-U-N-S Number to identify businesses and connect information about them. DN2
- 2024Product · Corporate linkages D&B maintains information connecting businesses to corporate families. DN2
- 2024Product · Risk products The company sells finance and risk analytics based on its commercial information. DN2
- 2024Product · Data integration Data products are delivered through customer workflows and integrations. DN2
- 2024Product · Sales intelligence D&B Hoovers supports company research and sales prospecting. DN2
- 2024Product · CRM enrichment Hoovers populates tools including Salesforce and Microsoft Dynamics. DN2
- 2024Product · Self-service credit Businesses can create or manage their own DUNS records and monitor credit information. DN2
- 2024Go_To_Market · Multi-year contracts D&B uses multi-year subscription contracts for continuing access. DN2
- 2024Go_To_Market · Department expansion The sales approach seeks additional decision makers and use cases inside existing accounts. DN2
- 2024Go_To_Market · Global alliances Worldwide Network alliances extend the geographic provision of commercial data. DN2
- 2024Go_To_Market · Enterprise sales D&B serves enterprise and mid-market clients through its commercial sales organization. DN2
- 2024Go_To_Market · SMB offer The company also sells products to small and medium-sized businesses. DN2
- 2025-08-26Go_To_Market · Ownership change D&B became privately owned when Clearlake completed its acquisition. DN3