SC

Strategy Canon

Cloudera: sourced choices

20 product and go-to-market choices, oldest first. Back to the case study

  1. 2017Product · Open-source distribution Cloudera assembled and tested open-source components for enterprise data workloads. CL1
  2. 2017Product · Management software Cloudera Manager supplied deployment and administration capabilities. CL1
  3. 2017Product · Security and governance Enterprise offerings included security and governance functions. CL1
  4. 2017Product · Support Subscriptions included support for operating the platform. CL1
  5. 2017Product · Multiple workloads Offerings addressed data engineering, analytics and data science. CL1
  6. 2017Product · Cloud deployment The IPO filing reported that 18% of customers ran its software in the cloud. CL1
  7. 2017Product · Professional services The company delivered implementation and related professional services. CL1
  8. 2017Product · Training Training accompanied the platform to build customer capability. CL1
  9. 2017Go_To_Market · Target accounts The sales strategy emphasized the Global 8000. CL1
  10. 2017Go_To_Market · Enterprise sellers Direct sales pursued large enterprise accounts. CL1
  11. 2017Go_To_Market · Subscription contracts The company monetized enterprise subscriptions rather than selling the underlying open-source code alone. CL1
  12. 2017Go_To_Market · Capacity metric Subscription arrangements included node-based pricing. CL1
  13. 2017Go_To_Market · Customer base The filing reported approximately 500 subscription customers at January 2017. CL1
  14. 2017Go_To_Market · Partners Technology and channel relationships supported enterprise adoption. CL1
  15. 2017Go_To_Market · Services revenue Services formed a separate revenue stream alongside subscriptions. CL1
  16. 2017Go_To_Market · Account expansion Tunguz highlighted expansion of existing accounts in his analysis of the filing. CL3
  17. 2018-10-03Go_To_Market · Merger rationale Management described combining resources and customer bases with Hortonworks. CL6
  18. 2019Product · Combined portfolio The Hortonworks merger combined two enterprise Hadoop businesses. CL2
  19. 2019Product · CDP development The annual report described development of Cloudera Data Platform for a hybrid and multi-cloud environment. CL2
  20. 2021-10-08Go_To_Market · Completed take-private CD&R and KKR completed the roughly $5.3 billion acquisition. CL7