SC

Strategy Canon

Chewy: sourced choices

14 product and go-to-market choices, oldest first. Back to the case study

  1. 2011Go_To_Market · Focus Cohen chose pet owners as the audience for a specialist online retailer. CH2
  2. 2017Go_To_Market · Ownership PetSmart acquired Chewy in 2017. CH1
  3. 2018Product · Pharmacy Chewy launched its online pharmacy in 2018. CH1
  4. 2019Go_To_Market · Capital markets Chewy filed for a public offering. CH1
  5. 2019-06-03Product · Assortment Chewy sold pet food, treats and supplies from multiple brands. CH1
  6. 2019-06-03Product · Service Customer service was available around the clock. CH1
  7. 2019-06-03Product · Autoship Customers could schedule recurring deliveries through Autoship. CH1
  8. 2019-06-03Product · Customer control Autoship customers could change or cancel their scheduled orders. CH1
  9. 2019-06-03Product · Fulfillment Chewy operated its own fulfillment centers. CH1
  10. 2019-06-03Product · Private brands Chewy sold its own brands alongside national brands. CH1
  11. 2019-06-03Go_To_Market · Direct channel Chewy sold through its website and mobile applications. CH1
  12. 2019-06-03Go_To_Market · Acquisition Chewy bought advertising to acquire new customers. CH1
  13. 2019-06-03Go_To_Market · Replenishment incentive Autoship included savings on eligible purchases. CH1
  14. 2019-06-03Go_To_Market · Service positioning Chewy positioned knowledgeable service as a reason to choose it. CH1