SC

Strategy Canon

Casper: sourced choices

15 product and go-to-market choices, oldest first. Back to the case study

  1. 2014Product · Launch offer Casper launched with one mattress design in different sizes. CA5
  2. 2014Product · Construction The initial mattress combined latex and memory foam. CA5
  3. 2014Product · Delivery Casper compressed mattresses for shipment in a box. CA5
  4. 2014Go_To_Market · Initial channel Casper initially sold directly online. CA5
  5. 2020Product · Trial Direct mattress purchases carried a 100-night trial. CA1
  6. 2020Product · Warranty Mattresses had a ten-year limited warranty. CA1
  7. 2020Product · Assortment The range expanded to pillows, bedding and other sleep products. CA1
  8. 2020Product · Mattress tiers Casper sold several mattress models at different price points. CA1
  9. 2020Product · Delivery choices The offer included carrier delivery, store pickup and in-home setup. CA1
  10. 2020Go_To_Market · Owned stores Casper operated 67 stores at year end. CA1
  11. 2020Go_To_Market · Wholesale Casper sold through more than 20 retail partners. CA1
  12. 2020Go_To_Market · Marketing Casper spent $156.8 million on sales and marketing. CA1
  13. 2020Go_To_Market · Geographic retreat Casper closed its European operations in the second quarter. CA1
  14. 2020Go_To_Market · Positioning The company presented itself as a broader sleep brand. CA1
  15. 2022-01-25Go_To_Market · Take-private Durational completed the acquisition for $6.90 per share. CA2