SC

Strategy Canon

CareBridge: sourced choices

20 product and go-to-market choices, oldest first. Back to the case study

  1. 2020-01-13Product · EVV starting assets CareBridge acquired HealthStar’s electronic visit verification technology. CB1
  2. 2020-01-13Product · Data aggregation assets The launch incorporated Sinq Technologies’ data aggregation and value-based payment capabilities. CB1
  3. 2020-01-13Go_To_Market · Initial capitalization The launch included more than $40 million in funding led by Oak HC/FT. CB1
  4. 2020-01-13Go_To_Market · Institutional buyers CareBridge targeted health plans and states caring for people receiving long-term support services. CB1
  5. 2022-06-09Product · Home access device The company deployed tablets for high-risk members to contact clinicians. CB2
  6. 2022-06-09Product · Continuous clinical support Members and caregivers could reach clinical support around the clock. CB2
  7. 2022-06-09Product · Interdisciplinary team The clinical team included medical, behavioral health, social work and pharmacy staff. CB2
  8. 2022-06-09Go_To_Market · Defined population The service focused on Medicaid and dual-eligible members receiving home and community-based services. CB2
  9. 2022-06-09Go_To_Market · Expansion financing A $140 million financing round funded geographic growth and technology investment. CB2
  10. 2022-06-16Product · Caregiver participation CareBridge worked with existing home care and home health organizations rather than supplying all in-home workers itself. CB4
  11. 2022-06-16Product · Visit information Caregivers used visit verification and session data to supply information about care in the home. CB4
  12. 2022-06-16Go_To_Market · Risk contracts CareBridge contracted with managed care organizations at risk using members’ historical spending. CB4
  13. 2022-06-16Go_To_Market · Incumbent workforce The company partnered with organizations already sending caregivers into homes. CB4
  14. 2022-06-16Go_To_Market · Strategic investors Insurer-linked investors included Anthem, Optum Ventures, CVS Ventures and HLM on behalf of Centene. CB4
  15. 2022-08-16Product · Support decisions The model considered medical spending and home-support spending together. CB10
  16. 2022-08-16Product · Independence interventions The founder described equipment and occupational or physical therapy as alternatives to simply adding caregiver hours for suitable patients. CB10
  17. 2022-08-16Go_To_Market · State procurement positioning Smith described plans using CareBridge to distinguish their state Medicaid bids. CB10
  18. 2022-08-16Go_To_Market · Market-specific adaptation The company worked across state-specific assessments for long-term services and support. CB10
  19. 2024-12-10Product · Parent care model The acquisition placed CareBridge within Carelon Services’ care-at-home strategy. CB5
  20. 2024-12-10Go_To_Market · Completed acquisition Elevance Health completed its acquisition of CareBridge and certain affiliated entities. CB5